Manager - Digital & Performance Marketing, Digital

About this role

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Skills you'll use

What you'll do

• Identify, evaluate, and unlock strategic media partnerships, publisher opportunities, audience solutions, platform innovations, and commercial constructs that can drive business impact across multiple categories and marketing objectives.
• Build and manage relationships with key external stakeholders including publishers, ad-tech partners, platforms, creators, agencies, OEMs, commerce partners, and emerging media ecosystems.
• Act as the central point of discovery for new media opportunities; proactively assess applicability across Hindi, English, South, Sports, Brand, and other business priorities.
• Collaborate closely with category digital marketing leads to adapt opportunities into actionable campaign solutions that support awareness, consideration, engagement, performance, retention, or viewership goals.
• Drive negotiations and commercial evaluations to maximize media value, efficiency, innovation, and incremental business outcomes.
• Partner with Google, Meta, DV360, publishers, OEMs, influencer ecosystems, commerce platforms, and other strategic partners to unlock differentiated inventory, targeting capabilities, measurement solutions, and bespoke executions.
• Maintain a structured pipeline of partner innovations, seasonal opportunities, market developments, and scalable media solutions that can be leveraged across the organization.
• Support digital marketing campaigns across performance and brand platforms where required, contributing to planning, execution, optimization, and measurement initiatives.
• When required, work with the team to define digital media strategies and performance marketing plans for titles across AVOD, SVOD or hybrid objectives, aligned to business and content briefs
• When required, plan, deploy, and optimize performance marketing campaigns across platforms to drive scale, efficiency, and learning for an emerging content format

Who can apply

• 5–6 years of experience in media planning, digital and performance marketing
• Strong understanding of the digital media landscape including publishers, ad-tech platforms, creators, commerce ecosystems, OEMs, influencer networks, and emerging media opportunities.
• Strong commercial mindset with the ability to evaluate partnership value, negotiate opportunities, and assess business impact.
• Strong experience in ROI-driven or lead-based businesses, preferably within consumer tech, media, or app-led ecosystems
• Hands-on experience managing large-scale digital marketing budgets
• In-depth, practical experience across programmatic and biddable platforms such as Google Ads, Meta, DV360, etc.
• Exposure to running campaigns using both first-party and third-party data
• Working knowledge of analytics, attribution, and measurement tools (e.g., AppsFlyer, DCM, or equivalent)
• Strong analytical and problem-solving mindset, with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line

Perks & benefits

About JioStar

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