Meta Ads Lead

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Skills you'll use

What you'll do

• You enjoy being hands-on in Meta Ads Manager and staying close to campaign performance and data.
• You naturally combine analytical thinking with strong commercial and strategic judgement.
• You understand how campaign structure, audiences, creative, bidding, budget allocation, and funnel stages work together.
• You proactively audit accounts, identify performance gaps, and act on opportunities rather than waiting for direction.
• You enjoy testing new audiences, creative concepts, campaign structures, and bidding strategies to find what works.
• You know how to turn performance data into clear and actionable feedback for Creative and other teams.
• You thrive in a fast-moving environment where strategies, priorities, and platform best practices continuously evolve.
• You are curious about paid media beyond Meta and actively want to build expertise across other platforms.

Who can apply

• 6+ years of experience in paid social/media buying, with strong hands-on experience managing Meta advertising.
• Proven experience managing performance-driven Meta campaigns across ecommerce or other conversion-focused businesses.
• Strong experience with Meta Ads Manager and Business Manager, including campaign setup, audience strategy, bidding, budget allocation, optimisation, and reporting.
• Strong understanding of Meta campaign structures, full-funnel strategies, retargeting, prospecting, audience segmentation, and creative testing.
• Proven experience managing meaningful campaign budgets and being accountable for performance targets.
• Strong understanding of paid media metrics including ROAS, CAC, CPA, CTR, CPC, CPM, CVR, and contribution to revenue and profitability.
• Experience auditing existing campaigns and identifying opportunities across targeting, creative, bidding, campaign structure, and budget allocation.
• Proven ability to design and execute structured experiments across creative, audiences, bidding, and campaign strategy.
• Strong analytical and problem-solving skills, with the ability to turn performance data into actionable recommendations.
• Experience working closely with Creative teams to develop and iterate performance-driven advertising creative.

About valerie-group

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