Google Ads Lead

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Skills you'll use

What you'll do

• You naturally balance channel strategy with being hands-on in Google Ads when the business needs it.
• You are comfortable owning significant budgets and making commercial decisions around growth, efficiency, and profitability.
• You understand how Search, Shopping, Performance Max, YouTube, and Display work together as part of a broader acquisition strategy.
• You enjoy going deep into account performance and can quickly identify what is working, what isn't, and why.
• You are highly experimental and constantly test creative, copy, bidding, audiences, feeds, landing pages, and campaign structures.
• You understand the relationship between search intent, creative, product feeds, conversion quality, and business outcomes.
• You proactively identify opportunities and risks rather than waiting for performance problems to be escalated.
• You enjoy coaching other buyers and raising the quality of Google Ads execution across the team.

Who can apply

• 7+ years of experience in Google Ads / paid search, with significant experience leading Google performance for ecommerce or DTC businesses.
• Proven experience owning and scaling significant Google Ads budgets across multiple brands, markets, or business units.
• Deep expertise across Search, Shopping, Performance Max, YouTube, Display, and Demand Gen.
• Strong understanding of Google Ads bidding strategies, including Target ROAS, Target CPA, Max Conversions, Max Conversion Value, and value-based bidding.
• Proven experience developing channel strategy against revenue, CAC, ROAS, CPA, and profitability targets.
• Strong understanding of keyword strategy, search intent, campaign architecture, ad copy, audience strategy, budget allocation, and optimisation.
• Deep expertise in Google Merchant Center and product feed optimisation.
• Strong experience with structured experimentation across creative, copy, bidding, targeting, feeds, landing pages, and campaign structures.
• Strong understanding of ecommerce metrics including ROAS, CAC, CPA, MER, CVR, revenue, contribution margin, and profitability.
• Strong knowledge of measurement and attribution, including GA4, GTM, Enhanced Conversions, offline conversion tracking, and server-side tracking.

About valerie-group

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