Ad Operations Specialist

About this role

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Skills you'll use

What you'll do

• 2+ years of experience in Digital Marketing, Ad Operations, Programmatic Advertising, or the Ad Technology industry.
• Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, DMPs, Ad Exchanges, Ad Servers, and RTB fundamentals.
• Hands-on experience with campaign trafficking, optimization, troubleshooting, and performance monitoring across display, native, and video advertising platforms.
• Good understanding of digital advertising KPIs and pricing models including CPM, vCPM, CPC, CPCV, CPA, CPA Goal, ROAS, and CPC Goal.
• Strong analytical mindset with proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, Index-Match, advanced formulas, data analysis, and reporting).
• Working knowledge of SQL for querying, validating, analyzing, and troubleshooting campaign, advertiser, and performance datasets. Ability to write basic to intermediate SQL queries involving filtering, joins, aggregations, and data validation will be highly preferred.
• Excellent problem-solving skills with the ability to investigate campaign delivery issues and identify root causes using data.
• Strong communication and stakeholder management skills with the ability to collaborate across global teams.

Who can apply

• Experience working with DSPs and advertising platforms such as Taboola’s Realize DSP, Google Ad Manager (GAM), Google Ads, DV360, The Trade Desk (TTD), Outbrain, or other programmatic buying platforms.
• Basic knowledge of JavaScript, HTML, or browser debugging tools for troubleshooting tracking pixels, impression/click trackers, and website integrations.
• Experience working with AI-powered productivity tools such as ChatGPT, Claude, Gemini, or similar LLMs for process automation, reporting, documentation, campaign troubleshooting, workflow optimization, or operational efficiency.
• Exposure to workflow automation, prompt engineering, AI-assisted reporting, or internal AI initiatives will be considered an added advantage.
• Knowledge of APIs, tagging, tracking implementations, or third-party measurement solutions is a plus.
• How you'll make an impact

About Taboola

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