Assistant Manager - Digital Marketing, Digital

About this role

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Skills you'll use

What you'll do

• Work with the team to define digital media strategies and performance marketing plans for titles across AVOD, SVOD or hybrid objectives, aligned to business and content briefs
• Set overall performance strategy based on title-level success metrics such as views, completion, repeat consumption, and subscriptions, with a strong focus on measurable outcomes
• Plan, deploy, and optimize performance marketing campaigns across platforms to drive scale, efficiency, and learning for an emerging content format
• Aid partnership with third-party platforms (Google, Meta, etc.) to unlock innovative solutions and impact-led executions during key launches
• Collaborate closely with internal stakeholders including Analytics, Product, Content, and Comms to improve targeting, tracking, attribution, and optimization frameworks tailored to Title consumption
• Own end-to-end delivery across performance platforms; proactively identify opportunities to improve CPAs, reduce wastage, and maximize campaign efficiency
• Manage media agencies and external partners to ensure seamless execution, quick turnaround, and high-quality delivery in a dynamic launch environment
• Drive periodic performance reviews and deep-dive analyses; translate data into clear narratives, insights, and action plans to inform future launches and scale strategies
• Explore tech, API, and feed-based integrations to enhance performance marketing capabilities and enable faster experimentation
• Identify and evaluate opportunities with publishers, ad networks, and tools to support reach, discovery, and sustained viewership

Who can apply

• 3–4 years of experience in digital and performance marketing
• Strong experience in ROI-driven or lead-based businesses, preferably within consumer tech, media, or app-led ecosystems
• Hands-on experience managing large-scale digital marketing budgets
• In-depth, practical experience across programmatic and biddable platforms such as Google Ads, Meta, DV360, etc.
• Exposure to running campaigns using both first-party and third-party data
• Working knowledge of analytics, attribution, and measurement tools (e.g., AppsFlyer, DCM, or equivalent)
• Strong analytical and problem-solving mindset, with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line

Perks & benefits

About JioStar

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