Digital Marketing Executive

About this role

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Skills you'll use

What you'll do

• Optimize PPC campaigns to improve ROI and reduce cost per lead.
• Coordinate with the content team for blogs, landing pages, website pages, and campaign assets.
• Write engaging and SEO-friendly content for blogs, articles, website pages, email campaigns, social media posts, and landing pages.
• Create persuasive copy for ads, email subject lines, CTAs, campaign creatives, and promotional materials.
• Manage email marketing campaigns, nurturing workflows, and automation.
• Monitor website performance and campaign analytics.
• Create campaign reports and provide optimization recommendations.
• Manage social media publishing and engagement.
• Conduct competitor and market research.
• Support webinars, product launches, and demand-generation campaigns.
• Work closely with sales and product marketing teams to improve lead quality.
• Ensure brand consistency across all written communication and marketing assets.
• Collaborate with designers and internal teams to develop effective campaign messaging.

Who can apply

• Experience with Google Analytics 4 and Google Tag Manager.
• Understanding of SEO, SEM, email marketing, and marketing automation.
• Strong content writing and copywriting skills with the ability to adapt tone for different channels.
• Ability to write clear, concise, and persuasive marketing content.
• Strong analytical and reporting skills.
• Excellent communication and campaign management abilities.
• Basic understanding of content strategy and audience targeting.
• Bachelor's degree in Marketing, Business, Mass Communication, English, or a related field.
• 1–4 years of experience in digital marketing.
• Experience in SaaS, B2B, or technology marketing is preferred.
• Prior experience in content writing, copywriting, or content marketing will be an added advantage.

Perks & benefits

About factoHR

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