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Tata Consultancy Services (TCS)

Digital Marketing Specialist

Job · Full-timeIn OfficePanaji, Goa, India3-6 years25K/mo4 openingsImmediate / Rolling

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About this role

Tata Consultancy Services (TCS) has an exciting opening for a Digital Marketing Specialist in Panaji, Goa. This full-time position is ideal for candidates who enjoy planning and running full-funnel digital campaigns and want to make a real impact. You will take ownership of key deliverables…

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Skills you'll use

SEOGoogle AnalyticsGoogle AdsMeta AdsSocial Media MarketingEmail MarketingContent MarketingKeyword ResearchCopywritingAnalytics

What you'll do

Plan and execute campaigns across SEO, social and paid
Create and schedule content across channels
Track and report on campaign performance and ROI
Run keyword and competitor research
Optimise campaigns to improve conversions
Document work clearly and act on feedback

Who can apply

Relevant experience or strong fundamentals in Digital Marketing
Working knowledge of SEO, Google Analytics, Google Ads, Meta Ads
Strong communication skills and a proactive attitude
Ability to work in a team and meet deadlines
Based in or open to working from Panaji, Goa

Perks & benefits

Competitive SalaryHealth InsuranceLearning & DevelopmentCareer GrowthPerformance IncentivesProfessional Work Culture

Interview & selection process

4 rounds — typical selection flow for this role:

1Round 1 — Application & Resume Screening: apply through the verified link on this page; profiles are shortlisted on fundamentals, skills and fit for the Digital Marketing Specialist role.
2Round 2 — Skills / Technical Interview: assessment of your SEO, Google Analytics, Google Ads and hands-on experience relevant to Digital Marketing.
3Round 3 — Managerial / Panel Round: discussion of past work, problem-solving and how you would perform in this role at Tata Consultancy Services (TCS).
4Round 4 — HR Discussion: role expectations, compensation, notice period and offer.

About Tata Consultancy Services (TCS)

About Tata Consultancy Services (TCS) Tata Consultancy Services (TCS) is a well-established organisation in the IT Services sector, known for professional standards, quality and a people-first culture. With operations and hiring connected to Goa, Tata Consultancy Services (TCS) brings together…

Visit Tata Consultancy Services (TCS)’s official website ↗

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