Digital Marketing Specialist

About this role

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Skills you'll use

What you'll do

• Plan and execute campaigns across SEO, social and paid
• Create and schedule content across channels
• Track and report on campaign performance and ROI
• Run keyword and competitor research
• Optimise campaigns to improve conversions
• Document work clearly and act on feedback

Who can apply

• Relevant experience or strong fundamentals in Digital Marketing
• Working knowledge of SEO, Google Analytics, Google Ads, Meta Ads
• Strong communication skills and a proactive attitude
• Ability to work in a team and meet deadlines
• Based in or open to working from Dabolim, Goa

Perks & benefits

Interview & selection process

4 rounds — typical selection flow for this role:

1. 1Round 1 — Application & Resume Screening: apply through the verified link on this page; profiles are shortlisted on fundamentals, skills and fit for the Digital Marketing Specialist role.
2. 2Round 2 — Skills / Technical Interview: assessment of your SEO, Google Analytics, Google Ads and hands-on experience relevant to Digital Marketing.
3. 3Round 3 — Managerial / Panel Round: discussion of past work, problem-solving and how you would perform in this role at Tata Consultancy Services (TCS).
4. 4Round 4 — HR Discussion: role expectations, compensation, notice period and offer.

About Tata Consultancy Services (TCS)

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