Marketing Manager- Digital & Content (B2B)

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Skills you'll use

Who can apply

• 1. Digital Marketing Strategy & Planning
• Develop annual and quarterly digital marketing plans aligned with business objectives.
• Create and manage the digital marketing calendar.
• Design customer acquisition journeys across awareness, consideration, lead generation, and conversion stages.
• Develop paid, owned, and earned media strategies.
• Monitor campaign performance and generate actionable insights through dashboards and analytics.
• Collaborate with agencies and stakeholders on digital strategy, budgets, and execution plans.
• 2. Lead Generation & Performance Marketing
• Drive B2B lead generation campaigns through Google Ads, LinkedIn, Meta, industry portals, and lead-generation partners.
• Build and execute targeted campaigns for HR, Procurement, Sales, Marketing, Channel Management, and CXO audiences.

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