Lifecycle Marketing Operations Specialist, Templates

About this role

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Skills you'll use

What you'll do

• We are seeking a Senior Lifecycle Campaign Operations Specialist to define and evolve execution standards across Zillow’s owned channels. This role serves as a subject matter expert in template systems, QA governance, and launch protocols, driving scalable operational excellence.
• You will lead complex campaign launches, establish best practices, and ensure predictable, high-quality execution across channels.
• Lead execution of complex, cross-channel campaign launches.
• Build and evolve modular template systems, execution frameworks, and QA automation standards to improve scalability and reliability.
• Design reusable, component-based template architectures that reduce build time and enable dynamic personalization at scale.
• Serve as the primary escalation point for execution quality issues and launch risk mitigation.
• Partner with Marketing Technology and Engineering to implement new execution capabilities.
• Drive automation initiatives that reduce manual configuration and increase deployment predictability.
• Identify systemic process gaps and lead initiatives that improve scalability, efficiency, and launch predictability.
• Drive initiatives that reduce campaign build time through standardized templates and modular frameworks.

Who can apply

• Experienced marketing operations leader with deep hands-on expertise executing and optimizing campaigns within enterprise marketing automation and CDP platforms such as HubSpot, Hightouch, Braze, SparkPost, or comparable tools.
• Strong systems thinker who understands how templates, QA standards, and governance frameworks scale across platforms and channels.
• Comfortable defining and evolving execution standards across marketing automation and CDP ecosystems.
• Analytical and proactive in identifying systemic gaps and driving operational improvements.
• Confident advising stakeholders on feasibility, risk, and scalable execution approaches within complex MarTech environments.
• Trusted cross-functional partner who can influence execution strategy while balancing speed and quality.
• Mentor and resource for junior team members, elevating execution excellence across the team.
• 5+ years in marketing operations or campaign execution.
• Hands-on experience with enterprise marketing automation platforms (Braze, HubSpot, Salesforce Marketing Cloud, Iterable, etc.).

About Zillow

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