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Scapia

Marketing Data Analyst

Job · Full-timeWork from HomeSiliguri, West Bengal0–3 years47K/mo3 openingsImmediate / as per notice period
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About this role

Join Scapia in Siliguri as a Marketing Data Analyst. The role sits close to the business: you will define the metrics, build the reporting behind them, and be the person the team asks when a number looks wrong. About the role This Marketing Data Analyst role is hands-on and delivery-focused…

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Skills you'll use

Google Analytics 4SQLAdvanced ExcelCampaign AnalyticsAttribution ModellingROI & CAC AnalysisPower BIGoogle Ads / Meta ReportingCohort AnalysisData VisualizationStatisticsCommunication

What you'll do

  • Track and report campaign performance across channels
  • Measure CAC, ROAS, attribution and channel contribution
  • Build marketing dashboards the growth team checks daily
  • Identify wasted spend and optimisation opportunities
  • Present findings to marketing and leadership
  • Validate and reconcile numbers before publishing, and document data caveats
  • Automate recurring reporting to free up time for real analysis
  • Present findings clearly to non-technical stakeholders

Who can apply

  • BBA/MBA/B.Com/B.E./B.Tech/B.Sc or an equivalent degree from a recognised university
  • 0–3 years of experience in analytics, reporting or MIS — freshers and 2026 graduates are welcome
  • Working knowledge of Google Analytics 4, SQL, Advanced Excel
  • Comfort with Google Analytics, SQL and Excel and with cleaning messy, real-world data
  • Ability to define a metric precisely and explain a result to a non-technical stakeholder
  • Attention to detail, ownership and the discipline to document your work
  • Based in Siliguri, West Bengal or willing to relocate (remote candidates across India may also apply)

Perks & benefits

Clear appraisal cycle and internal mobilityEmployee wellness programmesTeam offsites and networking opportunitiesCompetitive salary as per market benchmarksAnnual performance bonus / variable payHealth insurance for you and your dependantsProvident Fund and statutory benefitsStructured onboarding and mentorship

Interview & selection process

3 rounds — typical selection flow for this role:

  1. 1Resume screening and profile shortlisting by the talent acquisition team
  2. 2Technical interview 2 — BI tooling, dashboard design and metric definition
  3. 3HR discussion — compensation, notice period, joining date and offer roll-out

About Scapia

Scapia operates in the travel fintech sector and runs an active team in Siliguri. It is an established employer with a working analytics function — data is used to run the business day to day, not filed away in a quarterly deck. Industry and what the company does Scapia works in travel fintech…
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