Birlasoft

Marketing Data Analyst

Job · Full-timeIn OfficeKottayam, Kerala0–3 years43K/mo1 openingImmediate / as per notice period

About this role

Birlasoft is hiring a Marketing Data Analyst in Kottayam. This is a full-time, permanent role for candidates who want to work on real marketing analytics problems — owning datasets, numbers and reporting that the business actually makes decisions on, not practice exercises. About the role As a…

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Skills you'll use

Google Analytics 4SQLAdvanced ExcelCampaign AnalyticsAttribution ModellingROI & CAC AnalysisPower BIGoogle Ads / Meta ReportingCohort AnalysisData VisualizationStatisticsCommunication

What you'll do

Track and report campaign performance across channels
Measure CAC, ROAS, attribution and channel contribution
Build marketing dashboards the growth team checks daily
Identify wasted spend and optimisation opportunities
Present findings to marketing and leadership
Validate and reconcile numbers before publishing, and document data caveats
Automate recurring reporting to free up time for real analysis
Present findings clearly to non-technical stakeholders

Who can apply

BBA/MBA, B.Com/M.Com, B.E./B.Tech or B.Sc (Statistics / Economics) from a recognised university
0–3 years of experience in analytics, reporting or MIS — freshers and 2026 graduates are welcome
Working knowledge of Google Analytics 4, SQL, Advanced Excel
Comfort with Google Analytics, SQL and Excel and with cleaning messy, real-world data
Ability to define a metric precisely and explain a result to a non-technical stakeholder
Attention to detail, ownership and the discipline to document your work
Based in Kottayam, Kerala or willing to relocate

Perks & benefits

Structured onboarding and mentorshipLearning & certification support (SQL, Power BI, Tableau, cloud)Paid leaves and public holidaysFlexible / hybrid working optionsModern analytics tooling and licensed BI seatsClear appraisal cycle and internal mobilityEmployee wellness programmesTeam offsites and networking opportunities

Interview & selection process

4 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Business / stakeholder round — how you scope a question and communicate findings
3Hiring manager discussion — role expectations, ownership and team fit
4HR discussion — compensation, notice period, joining date and offer roll-out

About Birlasoft

Birlasoft operates in the it services & consulting sector and runs an active team in Kottayam. It is an established employer with a working analytics function — data is used to run the business day to day, not filed away in a quarterly deck. Industry and what the company does Birlasoft works in it…

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