Apna

Senior Brand Manager B2B Marketing

Job · Full-timeIn OfficeBengaluru5-6 years1 opening

About this role

Apna is hiring for Senior Brand Manager B2B Marketing in Bengaluru. This opening was published by Apna on their official careers board (Workable) on 20 January 2026 and was confirmed live on 14 September 2026. Job details • Company: Apna • Role: Senior Brand Manager B2B Marketing • Location…

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Skills you'll use

Project ManagementCommunicationNetworking

What you'll do

B2B Brand Strategy
Define and evolve apna’s employer brand positioning, messaging, and value proposition across SMB, mid-market, and enterprise segments
Build a clear, differentiated B2B brand narrative aligned with apna’s business goals and growth priorities
Integrated Campaign Leadership
Conceptualize and lead high-impact B2B brand campaigns across digital, content, social, PR, events, and offline channels
Own end-to-end campaign execution from insight and creative brief to launch, optimization, and post-campaign analysis
Creative and Content Excellence
Partner with internal creative teams and external agencies to deliver sharp, insight-led, and culturally relevant B2B creatives
Oversee employer-focused content such as case studies, thought leadership, reports, brand films, and sales enablement assets
Employer Marketing and Partnerships

Who can apply

Department: Brand and Marketing

Perks & benefits

High-impact role: Shape the employer brand of one of India’s fastest-growing platformsOwnership and visibility: Work closely with senior leadership on strategic brand initiativesLearning and growth: Exposure to large-scale B2B marketing, research, and category-buildingCollaborative culture: A fast-paced, high-ownership environment with strong cross-functional collaborationAt apna.co, you will not just market a product. You will help build trust with millions of businesses powering India’s workforce.

About Apna

Job Title: Senior Brand Manager B2B Marketing Location: Bengaluru, India Experience: 5–7 years Department: Brand and Marketing About apna.co Founded in 2019, apna.co is India’s leading jobs and professional networking platform, focused on enabling livelihoods for 100 crore Indians. With 59+ million…

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