What a Social Media Executive at 0–1 year can own
Scope: daily posting, comment and DM replies and the content calendar on brand accounts, inside an approval workflow.
Supervision
Needs a named reviewer. Plan on daily check-ins for the first month and a review of every piece of work that reaches a customer or production.
Typical titles
Junior, Associate, Trainee or Graduate Engineer / Executive
Typical responsibilities at this level
- Publish content daily
- Reply to comments and DMs
- Make simple creatives and reels
- Report weekly numbers
Skills and tools to screen for
The skills are the same across bands — the depth is what changes. At 0–1 year, screen for written communication, curiosity and understanding basic metrics.
Core skills
- Platform-native content
- Community management
- Short-form video basics
- Copywriting
- Analytics
Common tools
- Meta Business Suite
- Canva
- CapCut / InShot
- A scheduling tool
How to assess a 0–1 year candidate
At this band you are hiring for learning speed and fundamentals, not a track record. Projects, internships and a short practical task tell you far more than marks or certificates.
Practical exercise
A one-week content calendar for your brand with five post ideas and captions.
Red flag at this band: Lists every marketing tool but cannot say what a campaign actually achieved.
Indicative social media executive salary by experience (India)
| Experience | Indicative CTC | Level |
|---|---|---|
| 0–1 year | ₹2.4–4 LPA | Entry level |
| 1–3 years | ₹3.5–6.5 LPA | Early career |
| 3–5 years | ₹5.5–10 LPA | Mid-level |
Indicative market ranges for India, rounded, for guidance only — not MyInternships.in platform data. Metros and funded product companies tend to pay toward the top; tier-2 cities and services firms toward the bottom. Always benchmark against the candidate’s current CTC.
Interview questions for 0–1 year of experience
- How do you calculate engagement rate?
- How do you handle a negative comment in public?
- Which formats are working on Instagram right now, and why?
- Which brand’s marketing do you admire right now, and what would you copy from it?
Notice period and ramp-up
Usually an immediate joiner or on a 15–30 day notice. Many are finishing a 2026 degree or a first internship, so confirm the exact date they can start.
Expect four to eight weeks before they are independently useful on routine work, faster if the internship was in the same stack or function.
Job description template
Job title: Social Media Executive (0–1 year experience)
About the role: We are hiring a Social Media Executive with 0–1 year of experience who can own daily posting, comment and DM replies and the content calendar on brand accounts, inside an approval workflow. You will work with our team on publish content daily and grow into broader ownership over time.
Responsibilities
- Publish content daily
- Reply to comments and DMs
- Make simple creatives and reels
- Report weekly numbers
Requirements
- 0–1 year (internship experience counts)
- Working knowledge of Platform-native content, Community management, Short-form video basics
- Comfort with Copywriting and Analytics
- Clear written and spoken communication in English
Nice to have
- An internship or project using Meta Business Suite or Canva
- Evidence of learning on their own — a course project, blog or open-source contribution
CTC: ₹2.4–4 LPA (indicative — set your own band; stating it in the post improves response)
Copy it, edit it, and paste it into the posting chat — or let the AI assistant write one for you.
Where to find 0–1 year social media executive candidates
Most candidates at this band come from BBA/MBA, mass-communication, journalism and English graduates, and self-taught marketers with live work.
- Ask for live work — a blog, an account they grew, a campaign they ran — even if it was personal or for a college club.
- Keep the task short and realistic; long unpaid tasks drive away good juniors.
Post your Social Media Executive role free
Tell us the role, experience band, city and CTC in a two-minute chat. Your listing reaches 63,000+ registered candidates, including 12,000+ from the 2026 batch.
Post a job freeFrequently asked questions
What can a social media executive with 0–1 year of experience handle?
Daily posting, comment and DM replies and the content calendar on brand accounts, inside an approval workflow. Typical work at this band includes publish content daily; reply to comments and DMs; make simple creatives and reels. Needs a named reviewer. Plan on daily check-ins for the first month and a review of every piece of work that reaches a customer or production.
What is the salary of a social media executive with 0–1 year of experience in India?
As an indicative market range, ₹2.4–4 LPA CTC — roughly ₹20,000 to ₹33,000 a month before deductions. Pay varies with city, company size, industry and the candidate’s current CTC; metros and funded product companies usually pay towards the top of the range. This is a guide, not MyInternships.in platform data.
How should I assess a social media executive at the 0–1 year level?
Focus on written communication, curiosity and understanding basic metrics. A practical that works well: a one-week content calendar for your brand with five post ideas and captions. At this band you are hiring for learning speed and fundamentals, not a track record. Projects, internships and a short practical task tell you far more than marks or certificates.
How long is the notice period for a social media executive with 0–1 year of experience?
Usually an immediate joiner or on a 15–30 day notice. Many are finishing a 2026 degree or a first internship, so confirm the exact date they can start. Expect four to eight weeks before they are independently useful on routine work, faster if the internship was in the same stack or function.
Where can I find social media executive candidates with 0–1 year of experience?
Most come from BBA/MBA, mass-communication, journalism and English graduates, and self-taught marketers with live work. Ask for live work — a blog, an account they grew, a campaign they ran — even if it was personal or for a college club. On MyInternships.in you can post the role free and reach 63,000+ registered candidates and 45,000+ resumes on file; the platform is strongest at the entry and early-career end.
Should I hire a social media executive fresher, an intern or someone with 0–1 year of experience?
An intern suits a trial project or a seasonal peak; a fresher or 0–1 year hire suits a permanent seat you can train into. Candidates with a relevant internship behind them usually ramp up faster than pure freshers. If you are open to candidates with no experience at all, see our Hire Social Media Marketing Freshers page. For internships, see Hire Social Media Marketing Intern.
Same role, other experience levels
More social media executive hiring pages
Hire by city
Other marketing & content roles at 0–1 year
Browse every role and band in the hire-by-experience directory or go back to Hire Talent.