What a Social Media Executive at 1–3 years can own
Scope: a brand’s social channels — monthly strategy, creator collaborations, paid boosts and growth.
Supervision
Works from a weekly priority list rather than daily instructions. Needs guidance on trade-offs and on anything cross-team, not on the craft itself.
Typical titles
Executive, Engineer / Developer, Analyst or Senior Associate
Typical responsibilities at this level
- Plan monthly strategy
- Run influencer and creator collaborations
- Manage paid boosts
- Analyse and report performance
Skills and tools to screen for
The skills are the same across bands — the depth is what changes. At 1–3 years, screen for owning a channel against a number and explaining what moved it.
Core skills
- Platform-native content
- Community management
- Short-form video basics
- Copywriting
- Analytics
Common tools
- Meta Business Suite
- Canva
- CapCut / InShot
- A scheduling tool
How to assess a 1–3 years candidate
This is the band where titles are least reliable. Ask for specifics — what they personally owned, shipped or closed — and test that ownership in a practical exercise rather than trusting the résumé wording.
Practical exercise
Audit a brand’s Instagram and propose a 30-day plan with targets.
Red flag at this band: Results quoted as vanity metrics (impressions, followers) with no link to business outcomes.
Indicative social media executive salary by experience (India)
| Experience | Indicative CTC | Level |
|---|---|---|
| 0–1 year | ₹2.4–4 LPA | Entry level |
| 1–3 years | ₹3.5–6.5 LPA | Early career |
| 3–5 years | ₹5.5–10 LPA | Mid-level |
Indicative market ranges for India, rounded, for guidance only — not MyInternships.in platform data. Metros and funded product companies tend to pay toward the top; tier-2 cities and services firms toward the bottom. Always benchmark against the candidate’s current CTC.
Interview questions for 1–3 years of experience
- How did you grow an account you managed?
- How do you brief an influencer?
- How do you show ROI from social?
- Tell me about a result you are proud of — what exactly did you do, and what did others do?
Notice period and ramp-up
Commonly 30–60 days; in IT services 60–90 days is normal. Counter-offers from the current employer are frequent at this band, so keep the candidate warm through the notice period.
Productive on real work in two to four weeks once they have access and context.
Job description template
Job title: Social Media Executive (1–3 years experience)
About the role: We are hiring a Social Media Executive with 1–3 years of experience who can own a brand’s social channels — monthly strategy, creator collaborations, paid boosts and growth. You will work with our team on plan monthly strategy and grow into broader ownership over time.
Responsibilities
- Plan monthly strategy
- Run influencer and creator collaborations
- Manage paid boosts
- Analyse and report performance
Requirements
- 1–3 years in a comparable role
- Working knowledge of Platform-native content, Community management, Short-form video basics
- Comfort with Copywriting and Analytics
- Clear written and spoken communication in English
Nice to have
- Hands-on use of Canva and CapCut / InShot
- Experience in a similar industry or product type
CTC: ₹3.5–6.5 LPA (indicative — set your own band; stating it in the post improves response)
Copy it, edit it, and paste it into the posting chat — or let the AI assistant write one for you.
Where to find 1–3 years social media executive candidates
Most candidates at this band come from BBA/MBA, mass-communication, journalism and English graduates, and self-taught marketers with live work.
- State the channel and the target (leads, CAC, traffic, followers) in the post.
- Say whether they will own budget, and roughly how much, so the right people apply.
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Post a job freeFrequently asked questions
What can a social media executive with 1–3 years of experience handle?
A brand’s social channels — monthly strategy, creator collaborations, paid boosts and growth. Typical work at this band includes plan monthly strategy; run influencer and creator collaborations; manage paid boosts. Works from a weekly priority list rather than daily instructions. Needs guidance on trade-offs and on anything cross-team, not on the craft itself.
What is the salary of a social media executive with 1–3 years of experience in India?
As an indicative market range, ₹3.5–6.5 LPA CTC — roughly ₹29,000 to ₹54,000 a month before deductions. Pay varies with city, company size, industry and the candidate’s current CTC; metros and funded product companies usually pay towards the top of the range. This is a guide, not MyInternships.in platform data.
How should I assess a social media executive at the 1–3 years level?
Focus on owning a channel against a number and explaining what moved it. A practical that works well: audit a brand’s Instagram and propose a 30-day plan with targets. This is the band where titles are least reliable. Ask for specifics — what they personally owned, shipped or closed — and test that ownership in a practical exercise rather than trusting the résumé wording.
How long is the notice period for a social media executive with 1–3 years of experience?
Commonly 30–60 days; in IT services 60–90 days is normal. Counter-offers from the current employer are frequent at this band, so keep the candidate warm through the notice period. Productive on real work in two to four weeks once they have access and context.
Where can I find social media executive candidates with 1–3 years of experience?
Most come from BBA/MBA, mass-communication, journalism and English graduates, and self-taught marketers with live work. State the channel and the target (leads, CAC, traffic, followers) in the post. On MyInternships.in you can post the role free and reach 63,000+ registered candidates and 45,000+ resumes on file; the platform is strongest at the entry and early-career end.
Is 1–3 years enough, or should I hire a social media executive with 3–5 years?
Hire at 1–3 years when the work is well defined and someone senior can set direction; hire at 3–5 years when the person must own decisions, design the approach and guide others. At 3–5 years the indicative range rises to ₹5.5–10 LPA, so be clear about which of those you actually need.
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