What a Digital Marketing Executive at 1–3 years can own
Scope: a channel mix for a product — monthly campaigns, budget pacing and optimisation against a CAC or ROAS target.
Supervision
Works from a weekly priority list rather than daily instructions. Needs guidance on trade-offs and on anything cross-team, not on the craft itself.
Typical titles
Executive, Engineer / Developer, Analyst or Senior Associate
Typical responsibilities at this level
- Plan and launch monthly campaigns
- Manage and pace ad budgets
- A/B test creatives and landing pages
- Report ROI to the business
Skills and tools to screen for
The skills are the same across bands — the depth is what changes. At 1–3 years, screen for owning a channel against a number and explaining what moved it.
Core skills
- Google and Meta Ads basics
- Email marketing
- Analytics and UTM tracking
- Copywriting
- Reporting
Common tools
- Google Ads
- Meta Ads Manager
- GA4
- Mailchimp / HubSpot
How to assess a 1–3 years candidate
This is the band where titles are least reliable. Ask for specifics — what they personally owned, shipped or closed — and test that ownership in a practical exercise rather than trusting the résumé wording.
Practical exercise
Audit an anonymised ad-account export and recommend three changes with expected impact.
Red flag at this band: Results quoted as vanity metrics (impressions, followers) with no link to business outcomes.
Indicative digital marketing executive salary by experience (India)
| Experience | Indicative CTC | Level |
|---|---|---|
| 0–1 year | ₹2.5–4.5 LPA | Entry level |
| 1–3 years | ₹4–7.5 LPA | Early career |
| 3–5 years | ₹6.5–12 LPA | Mid-level |
Indicative market ranges for India, rounded, for guidance only — not MyInternships.in platform data. Metros and funded product companies tend to pay toward the top; tier-2 cities and services firms toward the bottom. Always benchmark against the candidate’s current CTC.
Interview questions for 1–3 years of experience
- How did you reduce CAC on a campaign?
- How do you attribute conversions across channels?
- ROAS halves overnight — what do you check?
- Tell me about a result you are proud of — what exactly did you do, and what did others do?
Notice period and ramp-up
Commonly 30–60 days; in IT services 60–90 days is normal. Counter-offers from the current employer are frequent at this band, so keep the candidate warm through the notice period.
Productive on real work in two to four weeks once they have access and context.
Job description template
Job title: Digital Marketing Executive (1–3 years experience)
About the role: We are hiring a Digital Marketing Executive with 1–3 years of experience who can own a channel mix for a product — monthly campaigns, budget pacing and optimisation against a CAC or ROAS target. You will work with our team on plan and launch monthly campaigns and grow into broader ownership over time.
Responsibilities
- Plan and launch monthly campaigns
- Manage and pace ad budgets
- A/B test creatives and landing pages
- Report ROI to the business
Requirements
- 1–3 years in a comparable role
- Working knowledge of Google and Meta Ads basics, Email marketing, Analytics and UTM tracking
- Comfort with Copywriting and Reporting
- Clear written and spoken communication in English
Nice to have
- Hands-on use of Meta Ads Manager and GA4
- Experience in a similar industry or product type
CTC: ₹4–7.5 LPA (indicative — set your own band; stating it in the post improves response)
Copy it, edit it, and paste it into the posting chat — or let the AI assistant write one for you.
Where to find 1–3 years digital marketing executive candidates
Most candidates at this band come from BBA/MBA, mass-communication, journalism and English graduates, and self-taught marketers with live work.
- State the channel and the target (leads, CAC, traffic, followers) in the post.
- Say whether they will own budget, and roughly how much, so the right people apply.
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Post a job freeFrequently asked questions
What can a digital marketing executive with 1–3 years of experience handle?
A channel mix for a product — monthly campaigns, budget pacing and optimisation against a CAC or ROAS target. Typical work at this band includes plan and launch monthly campaigns; manage and pace ad budgets; a/B test creatives and landing pages. Works from a weekly priority list rather than daily instructions. Needs guidance on trade-offs and on anything cross-team, not on the craft itself.
What is the salary of a digital marketing executive with 1–3 years of experience in India?
As an indicative market range, ₹4–7.5 LPA CTC — roughly ₹33,000 to ₹63,000 a month before deductions. Pay varies with city, company size, industry and the candidate’s current CTC; metros and funded product companies usually pay towards the top of the range. This is a guide, not MyInternships.in platform data.
How should I assess a digital marketing executive at the 1–3 years level?
Focus on owning a channel against a number and explaining what moved it. A practical that works well: audit an anonymised ad-account export and recommend three changes with expected impact. This is the band where titles are least reliable. Ask for specifics — what they personally owned, shipped or closed — and test that ownership in a practical exercise rather than trusting the résumé wording.
How long is the notice period for a digital marketing executive with 1–3 years of experience?
Commonly 30–60 days; in IT services 60–90 days is normal. Counter-offers from the current employer are frequent at this band, so keep the candidate warm through the notice period. Productive on real work in two to four weeks once they have access and context.
Where can I find digital marketing executive candidates with 1–3 years of experience?
Most come from BBA/MBA, mass-communication, journalism and English graduates, and self-taught marketers with live work. State the channel and the target (leads, CAC, traffic, followers) in the post. On MyInternships.in you can post the role free and reach 63,000+ registered candidates and 45,000+ resumes on file; the platform is strongest at the entry and early-career end.
Is 1–3 years enough, or should I hire a digital marketing executive with 3–5 years?
Hire at 1–3 years when the work is well defined and someone senior can set direction; hire at 3–5 years when the person must own decisions, design the approach and guide others. At 3–5 years the indicative range rises to ₹6.5–12 LPA, so be clear about which of those you actually need.
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