What a Digital Marketing Executive at 0–1 year can own
Scope: campaign execution — scheduling, basic ad setups, email sends and weekly reporting — under a marketing lead.
Supervision
Needs a named reviewer. Plan on daily check-ins for the first month and a review of every piece of work that reaches a customer or production.
Typical titles
Junior, Associate, Trainee or Graduate Engineer / Executive
Typical responsibilities at this level
- Schedule social and email campaigns
- Set up basic Google and Meta campaigns
- Tag links with UTMs and update reports
- Research competitors and audiences
Skills and tools to screen for
The skills are the same across bands — the depth is what changes. At 0–1 year, screen for written communication, curiosity and understanding basic metrics.
Core skills
- Google and Meta Ads basics
- Email marketing
- Analytics and UTM tracking
- Copywriting
- Reporting
Common tools
- Google Ads
- Meta Ads Manager
- GA4
- Mailchimp / HubSpot
How to assess a 0–1 year candidate
At this band you are hiring for learning speed and fundamentals, not a track record. Projects, internships and a short practical task tell you far more than marks or certificates.
Practical exercise
Give a product and a ₹10,000 budget; ask for a one-page campaign plan with channels, audience and the metrics they would watch.
Red flag at this band: Lists every marketing tool but cannot say what a campaign actually achieved.
Indicative digital marketing executive salary by experience (India)
| Experience | Indicative CTC | Level |
|---|---|---|
| 0–1 year | ₹2.5–4.5 LPA | Entry level |
| 1–3 years | ₹4–7.5 LPA | Early career |
| 3–5 years | ₹6.5–12 LPA | Mid-level |
Indicative market ranges for India, rounded, for guidance only — not MyInternships.in platform data. Metros and funded product companies tend to pay toward the top; tier-2 cities and services firms toward the bottom. Always benchmark against the candidate’s current CTC.
Interview questions for 0–1 year of experience
- CPC, CPM and CPA — when does each matter?
- How do you set up UTM parameters for a campaign?
- Which numbers tell you an email campaign worked?
- Which brand’s marketing do you admire right now, and what would you copy from it?
Notice period and ramp-up
Usually an immediate joiner or on a 15–30 day notice. Many are finishing a 2026 degree or a first internship, so confirm the exact date they can start.
Expect four to eight weeks before they are independently useful on routine work, faster if the internship was in the same stack or function.
Job description template
Job title: Digital Marketing Executive (0–1 year experience)
About the role: We are hiring a Digital Marketing Executive with 0–1 year of experience who can own campaign execution — scheduling, basic ad setups, email sends and weekly reporting — under a marketing lead. You will work with our team on schedule social and email campaigns and grow into broader ownership over time.
Responsibilities
- Schedule social and email campaigns
- Set up basic Google and Meta campaigns
- Tag links with UTMs and update reports
- Research competitors and audiences
Requirements
- 0–1 year (internship experience counts)
- Working knowledge of Google and Meta Ads basics, Email marketing, Analytics and UTM tracking
- Comfort with Copywriting and Reporting
- Clear written and spoken communication in English
Nice to have
- An internship or project using Google Ads or Meta Ads Manager
- Evidence of learning on their own — a course project, blog or open-source contribution
CTC: ₹2.5–4.5 LPA (indicative — set your own band; stating it in the post improves response)
Copy it, edit it, and paste it into the posting chat — or let the AI assistant write one for you.
Where to find 0–1 year digital marketing executive candidates
Most candidates at this band come from BBA/MBA, mass-communication, journalism and English graduates, and self-taught marketers with live work.
- Ask for live work — a blog, an account they grew, a campaign they ran — even if it was personal or for a college club.
- Keep the task short and realistic; long unpaid tasks drive away good juniors.
Post your Digital Marketing Executive role free
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Post a job freeFrequently asked questions
What can a digital marketing executive with 0–1 year of experience handle?
Campaign execution — scheduling, basic ad setups, email sends and weekly reporting — under a marketing lead. Typical work at this band includes schedule social and email campaigns; set up basic Google and Meta campaigns; tag links with UTMs and update reports. Needs a named reviewer. Plan on daily check-ins for the first month and a review of every piece of work that reaches a customer or production.
What is the salary of a digital marketing executive with 0–1 year of experience in India?
As an indicative market range, ₹2.5–4.5 LPA CTC — roughly ₹21,000 to ₹38,000 a month before deductions. Pay varies with city, company size, industry and the candidate’s current CTC; metros and funded product companies usually pay towards the top of the range. This is a guide, not MyInternships.in platform data.
How should I assess a digital marketing executive at the 0–1 year level?
Focus on written communication, curiosity and understanding basic metrics. A practical that works well: give a product and a ₹10,000 budget; ask for a one-page campaign plan with channels, audience and the metrics they would watch. At this band you are hiring for learning speed and fundamentals, not a track record. Projects, internships and a short practical task tell you far more than marks or certificates.
How long is the notice period for a digital marketing executive with 0–1 year of experience?
Usually an immediate joiner or on a 15–30 day notice. Many are finishing a 2026 degree or a first internship, so confirm the exact date they can start. Expect four to eight weeks before they are independently useful on routine work, faster if the internship was in the same stack or function.
Where can I find digital marketing executive candidates with 0–1 year of experience?
Most come from BBA/MBA, mass-communication, journalism and English graduates, and self-taught marketers with live work. Ask for live work — a blog, an account they grew, a campaign they ran — even if it was personal or for a college club. On MyInternships.in you can post the role free and reach 63,000+ registered candidates and 45,000+ resumes on file; the platform is strongest at the entry and early-career end.
Should I hire a digital marketing executive fresher, an intern or someone with 0–1 year of experience?
An intern suits a trial project or a seasonal peak; a fresher or 0–1 year hire suits a permanent seat you can train into. Candidates with a relevant internship behind them usually ramp up faster than pure freshers. If you are open to candidates with no experience at all, see our Hire Digital Marketing Freshers page. For internships, see Hire Digital Marketing Intern.
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