Experiential Marketing Manager

About this role

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Skills you'll use

What you'll do

• Event Strategy & Execution
• Plan and execute in-person events including trade shows, conferences, hosted field events and the annual Empower client forum
• Develop the event strategy aligned to marketing priorities, sales goals and customer objectives
• Oversee event logistics including venues, vendors, production, staffing, registration, shipping, AV, signage, catering and on-site execution
• Ensure events reflect the WebMD Health Services brand and deliver a polished attendee experience
• Sales & Customer Success Partnership
• Partner with Sales to align events with target accounts, territories, pipeline priorities and meeting goals
• Collaborate with Customer Success to create client experiences that support retention, advocacy and growth
• Support pre-event outreach and post-event follow-up with Sales, Customer Success and Marketing
• Identify opportunities to activate customer speakers, references, testimonials and peer connections

Who can apply

• 4–6 years of experience in event marketing, experiential marketing, field marketing or corporate events, preferably in B2B SaaS, healthcare, benefits, HR tech or a related industry
• Proven ability to own events from strategy through execution and post-event measurement
• Experience partnering with Sales and Customer Success to support pipeline generation, client engagement, retention or expansion
• Strong understanding of the B2B buyer journey and customer lifecycle
• Experience managing budgets, timelines, vendors, contracts and multiple event workstreams at once
• Strong project management skills with exceptional attention to detail
• Excellent communication skills and the ability to build trust across teams
• Strong analytical skills and experience using data to evaluate and improve program performance
• Proficiency with tools such as Salesforce, Excel, PowerPoint, Splash, ON24, Smartsheet or similar platforms
• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience

About WebMD

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