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Upsurge

Marketing Data Analyst

Job · Full-timeHybridKolkata, West Bengal0–3 years48K/mo3 openingsImmediate / as per notice period
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About this role

Upsurge is looking for a Marketing Data Analyst to join its Kolkata team. You will turn raw operational data into clear, trustworthy analysis, and work directly with the people who use it to run the business. About the role The Marketing Data Analyst at Upsurge is the bridge between the data and…

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Skills you'll use

Google Analytics 4SQLAdvanced ExcelCampaign AnalyticsAttribution ModellingROI & CAC AnalysisPower BIGoogle Ads / Meta ReportingCohort AnalysisData VisualizationStatisticsCommunication

What you'll do

  • Track and report campaign performance across channels
  • Measure CAC, ROAS, attribution and channel contribution
  • Build marketing dashboards the growth team checks daily
  • Identify wasted spend and optimisation opportunities
  • Present findings to marketing and leadership
  • Validate and reconcile numbers before publishing, and document data caveats
  • Automate recurring reporting to free up time for real analysis
  • Present findings clearly to non-technical stakeholders

Who can apply

  • BBA/MBA/B.Com/B.E./B.Tech/B.Sc or an equivalent degree from a recognised university
  • 0–3 years of experience in analytics, reporting or MIS — freshers and 2026 graduates are welcome
  • Working knowledge of Google Analytics 4, SQL, Advanced Excel
  • Comfort with Google Analytics, SQL and Excel and with cleaning messy, real-world data
  • Ability to define a metric precisely and explain a result to a non-technical stakeholder
  • Attention to detail, ownership and the discipline to document your work
  • Based in Kolkata, West Bengal or willing to relocate

Perks & benefits

Employee wellness programmesTeam offsites and networking opportunitiesCompetitive salary as per market benchmarksAnnual performance bonus / variable payHealth insurance for you and your dependantsProvident Fund and statutory benefitsStructured onboarding and mentorshipLearning & certification support (SQL, Power BI, Tableau, cloud)

Interview & selection process

4 rounds — typical selection flow for this role:

  1. 1Resume screening and profile shortlisting by the talent acquisition team
  2. 2Business / stakeholder round — how you scope a question and communicate findings
  3. 3Hiring manager discussion — role expectations, ownership and team fit
  4. 4HR discussion — compensation, notice period, joining date and offer roll-out

About Upsurge

Upsurge operates in the investor education sector and runs an active team in Kolkata. It is an established employer with a working analytics function — data is used to run the business day to day, not filed away in a quarterly deck. Industry and what the company does Upsurge works in investor…
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