Senior Employer Brand Marketer

About this role

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Skills you'll use

What you'll do

• Content: Assess the current inventory of available recruitment assets, identify gaps, and lead the creation of new collateral.
• Recruiter Playbook: Optimize and design the deployment of marketing assets across every function within the recruiting organization.
• Live Events: Plan and execute technical recruiting events and meetups to build a robust candidate pipeline.
• New Media : Leverage social channels, podcasts to articulate and cement Rippling as a great place to work.
• Champion Rippling’s EVP: Collaborate with internal stakeholders to define and articulate Rippling’s Employee Value Proposition, tailored to distinct candidate pools across R&D and GTM talent.
• Create Compelling Content: Produce and share impactful employer brand moments both internally and externally. Cultivate organic engagement and employee pride to foster a consistently positive brand sentiment.
• Asset Management: Develop and manage a library of videos, blogs, and social media assets that showcase our technical challenges, innovative culture, and unique story.
• Global Footprint: Build and implement targeted campaigns designed to engage diverse audiences

Who can apply

• Foster Stakeholder Relationships: Work closely with Rippling leaders to uncover and tell compelling stories that resonate both inside and outside the company.
• Manage Brand Reputation: Oversee Rippling’s presence on platforms like Glassdoor, LinkedIn, and Blind, ensuring proactive engagement with reviews and candidate feedback.
• 5+ years of relatable experience in employer/talent branding, copywriting, editorial, or a related role.
• Exceptional Storyteller: Strong writing and storytelling skills, with the ability to craft compelling narratives that resonate with technical and creative audiences.
• Scrappy and Resourceful: Thrives in fast-paced, ambiguous environments, with a knack for finding creative solutions and delivering impactful results, even with limited resources. Capable of using AI to produce compelling content.
• Strategic Thinker: Capable of seeing the big picture while executing detailed projects, balancing long-term goals with short-term wins.
• Relationship Builder: Skilled at building trust and confidence with stakeholders, from executives to team leads, and adept at navigating cross-functional dynamics.
• Data-Informed Marketer: Uses analytics to measure the impact of campaigns and continuously refine strategies to drive engagement and adoption.

About Rippling

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