Manager – Content Marketing, Star Plus

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Skills you'll use

What you'll do

• Define and execute integrated marketing strategies for Star Plus content across television, OTT, and digital platforms to drive audience engagement and brand growth.
• Lead marketing initiatives for new content launches, tentpole properties, and ongoing programming, ensuring maximum visibility and audience impact across relevant platforms.
• Analyze viewership, consumption, and campaign performance data to identify growth opportunities, optimize marketing investments, and generate actionable insights.
• Develop and manage the creation of compelling marketing assets and promotional campaigns tailored to different audience segments and media platforms.
• Collaborate with Programming, Content, Product, and Digital teams to ensure content is effectively positioned and promoted across television and OTT touchpoints.
• Drive audience engagement initiatives by leveraging consumer insights, social listening, and performance data to enhance content discoverability and viewership.
• Identify emerging trends in content consumption, entertainment marketing, and audience behavior to strengthen the Star Plus brand and content portfolio.
• Partner closely with Digital Growth Teams, Product Marketing, Social Listening, Analytics, Consumer Insights, and Creative teams to ensure seamless campaign execution and reporting.
• Manage relationships with creative, media, digital, and research partners to deliver high-impact marketing campaigns.

Who can apply

• Strong understanding of entertainment marketing, audience behavior, and content consumption across television and OTT platforms.
• Ability to interpret audience, campaign, and content performance metrics to drive strategic marketing decisions.
• Proven experience in developing and executing integrated marketing campaigns across multiple consumer touchpoints.
• Strong storytelling and content marketing capabilities, with the ability to translate programming strategy into compelling consumer-facing narratives.
• Familiarity with OTT platforms, digital marketing channels, and social media ecosystems.
• Ability to work with large datasets and convert insights into actionable recommendations.
• Strong stakeholder management skills with the ability to collaborate across cross-functional teams.
• Excellent communication and presentation skills, with experience presenting recommendations and campaign outcomes to senior stakeholders.

About JioStar

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