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Cohance Lifesciences

Market Research Executive

Job · Full-timeHybridKanpur, Uttar Pradesh1–4 years47K/mo1 openingImmediate / as per notice period
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About this role

Cohance Lifesciences has an opening for a Market Research Executive in Kanpur. If you enjoy reading prescription data, building a brand plan and working closely with the field force to make it land, this full-time pharmaceutical market research role will suit you. About the role The Market…

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Skills you'll use

IQVIA/AWACS Data AnalysisSurvey DesignDoctor Panel ResearchMarket SizingCompetitive IntelligenceMS ExcelData InterpretationReport WritingPresentation SkillsStatistical BasicsStakeholder CoordinationAttention to Detail

What you'll do

  • Design and run doctor and patient surveys for assigned therapy areas
  • Analyse prescription-audit (IQVIA/AWACS) data to track brand and competitor share
  • Size new market opportunities and present findings to the brand team
  • Track competitive launches, pricing and promotional activity
  • Turn raw research data into a clear recommendation for brand strategy
  • Ensure promotional material clears UCPMP and regulatory review before release
  • Track brand performance against prescription and market-share data
  • Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

  • B.Pharm/B.Sc/BBA/MBA (Marketing) from a recognised university
  • 1–4 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
  • Working knowledge of IQVIA/AWACS Data Analysis, Survey Design, Doctor Panel Research
  • Comfort with IQVIA/AWACS prescription-audit data, MS Excel and survey tools and with reading prescription and market-share data
  • Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
  • Attention to detail, ownership and the discipline to document your work
  • Based in Kanpur, Uttar Pradesh or willing to relocate

Perks & benefits

Paid leaves and public holidaysField-visit and travel allowance where applicableAccess to prescription-audit and market-research tools (IQVIA/AWACS)Clear appraisal cycle and internal mobilityEmployee wellness programmesCycle meetings, brand offsites and cross-functional networkingCompetitive salary as per market benchmarksAnnual performance bonus / variable pay

Interview & selection process

3 rounds — typical selection flow for this role:

  1. 1Resume screening and profile shortlisting by the talent acquisition team
  2. 2Online assessment — market sizing, brand math and written communication
  3. 3HR discussion — compensation, notice period, joining date and offer roll-out

About Cohance Lifesciences

Cohance Lifesciences operates in the pharmaceuticals sector and runs an active marketing team in Kanpur. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly deck. Industry and what…
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