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Akums Drugs & Pharmaceuticals logo — Akums Drugs & Pharmaceuticals Group Brand Manager at Akums Drugs & Pharmaceuticals
Akums Drugs & Pharmaceuticals

Group Brand Manager

Job · Full-timeWork from HomePanaji, Goa8–12 years156K/mo3 openingsImmediate / as per notice period
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About this role

Join Akums Drugs & Pharmaceuticals in Panaji as a Group Brand Manager. The role sits close to the business: you will define the brand strategy, brief the campaigns and agencies behind it, and be the person the field team looks to when a launch needs direction. About the role As a Group Brand…

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Skills you'll use

Group Brand StrategyP&L OwnershipTeam Leadership & MentoringCross-functional LeadershipMarket Research InterpretationDoctor/KOL EngagementBudget ManagementUCPMP ComplianceAgency & Vendor ManagementStakeholder ManagementMarket Access AwarenessMS Excel & PowerPoint

What you'll do

  • Own brand strategy and the marketing P&L for a group of brands within a franchise
  • Lead and develop a team of brand/product managers and executives
  • Set group-level budgets and defend ROI to senior leadership
  • Own key opinion leader (KOL) relationships and advisory-board engagement for the franchise
  • Ensure every campaign across the group clears UCPMP and regulatory review
  • Represent the franchise in cross-functional leadership and market-access reviews
  • Ensure promotional material clears UCPMP and regulatory review before release
  • Track brand performance against prescription and market-share data
  • Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

  • MBA (Marketing) with a science/pharmacy background preferred from a recognised university
  • 8–12 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
  • Working knowledge of Group Brand Strategy, P&L Ownership, Team Leadership & Mentoring
  • Comfort with IQVIA/AWACS data, portfolio brand-tracking dashboards and market-access data and with reading prescription and market-share data
  • Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
  • Attention to detail, ownership and the discipline to document your work
  • Based in Panaji, Goa or willing to relocate (remote candidates across India may also apply)

Perks & benefits

Structured onboarding and brand-management mentorshipTraining and certification support (brand management, UCPMP compliance, digital marketing)Paid leaves and public holidaysField-visit and travel allowance where applicableAccess to prescription-audit and market-research tools (IQVIA/AWACS)Clear appraisal cycle and internal mobilityEmployee wellness programmesCycle meetings, brand offsites and cross-functional networking

Interview & selection process

4 rounds — typical selection flow for this role:

  1. 1Resume screening and profile shortlisting by the talent acquisition team
  2. 2Business / stakeholder round — how you align a brand plan with the sales field force
  3. 3Hiring manager discussion — role expectations, ownership and team fit
  4. 4HR discussion — compensation, notice period, joining date and offer roll-out

About Akums Drugs & Pharmaceuticals

Akums Drugs & Pharmaceuticals operates in the pharmaceuticals sector and runs an active marketing team in Panaji. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly deck. Industry…
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