Assistant Manager - Marketing

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Skills you'll use

What you'll do

• BTL Marketing & Activations
• Develop and execute annual and quarterly BTL marketing calendars aligned with airport business objectives.
• Plan and manage on-ground activations, experiential campaigns, roadshows, exhibitions, kiosks, and brand promotions.
• Coordinate seasonal and festive campaigns across terminals and commercial areas.
• Drive passenger engagement initiatives to enhance the travel experience.
• Retail & Non-Aero Revenue Support
• Conceptualize promotional campaigns to increase footfall and sales at retail, F&B, and service outlets.
• Collaborate with concessionaires to design joint marketing programs and customer engagement activities.
• Measure campaign effectiveness through sales uplift, footfall growth, and customer participation metrics.
• Event Management

Who can apply

• MBA/PGDM in Marketing, Mass Communication, Event Management, or related field.
• 5-8 years of experience in BTL marketing, event management, retail marketing, mall marketing, hospitality, aviation, or experiential marketing.
• Experience in managing large-scale consumer engagement activities preferred.

About Adani Group

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