Sr. Media Executive

About this role

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Skills you'll use

What you'll do

• 1702 Digital is one of the fastest-growing full service Digital Marketing Companies in India.
• Excellent Excel skills
• Very good PowerPoint skills
• Basic knowledge of media analytics software
• Excellent statistics, mathematics and critical thinking ability
• Good communication and negotiation skills
• Good understanding of media pitches and decks
• Inclination to do both branding and performance media campaigns

Who can apply

• This is a generalist role; so knowledge of all forms of paid marketing is required
• Understanding both both branding media spends and lead generation through performance marketing
• Media buying across platforms with the inputs of the team. Strong media negotiation skills will be a preferred add-on
• Giving relevant inputs and data from SEMRush and other tools to the creative team to ensure the creatives are placed correctly as per the custom audiences in the funnel
• Research heavily into TG analysis, collecting and analysing market data on TG’s psychographics, behavioural habits and buying patterns through various tools
• Determining the most optimum media platforms across social, display, native, GDN and publishers for various clients
• Strategize daily, weekly, monthly and quarterly media plans taking inputs from the Account Directors
• Managing clients, building relationship and trust, servicing them on daily calls and suggesting new inventories or optimizing the existing ones

About 1702 Digital

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