Pine Labs

Performance Marketing Analyst

Job · Full-timeWork from HomeSiliguri, West Bengal0–2 years38K/mo4 openingsImmediate / as per notice period

About this role

Pine Labs is recruiting a Performance Marketing Analyst for its Siliguri team. The role suits someone early in their career who wants depth in performance marketing rather than a rotation through everything at once. About the role In this role you will be owning acquisition numbers and defending…

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Skills you'll use

Performance MarketingGoogle AdsMeta AdsCAC & ROAS AnalysisGoogle Analytics 4Advanced ExcelAttribution BasicsA/B TestingSQL BasicsReporting

What you'll do

Own reporting for assigned acquisition channels
Analyse cost per acquisition and return on ad spend
Recommend budget shifts with the numbers behind them
Run structured tests on creative and landing pages
Maintain dashboards for the marketing team
Flag risks and blockers early rather than at the deadline
Keep your tracker and status honest, including when something has slipped

Who can apply

B.E./B.Tech, BCA/MCA, B.Sc/M.Sc (Statistics / Mathematics) or MBA (Analytics) from a recognised university
0–2 years of relevant experience — internships, academic projects and personal work all count, and 2026 graduates are welcome
Working knowledge of Performance Marketing, Google Ads, Meta Ads
Comfort with ad platforms, GA4 and spreadsheets, and the ability to pick up an unfamiliar tool without waiting to be taught it
The judgement to know when a problem is yours to solve and when it needs escalating — and to escalate with the relevant detail attached.
Attention to detail, ownership and the discipline to document your work
Based in Siliguri, West Bengal or willing to relocate (remote candidates across India may also apply)

Perks & benefits

Modern hardware and the tool licences your role needsInternal knowledge sessions and access to senior reviewersClear, written progression criteria rather than an annual surpriseEmployee referral and performance bonus schemesTeam offsites and regular in-person timeSupport for internal mobility across teamsFixed monthly salary, paid on timeStructured onboarding with a named mentor for the first 90 days

Interview & selection process

3 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Take-home exercise or live problem-solving discussion
3HR discussion — compensation, notice period, joining date and offer roll-out

About Pine Labs

Pine Labs operates in the fintech & payments sector and runs an active team in Siliguri. It is a working employer with real customers and real deadlines — the role advertised here exists because there is work that needs doing, not to fill a headcount plan. Industry and what the company does Pine…

Visit Pine Labs’s official website ↗

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