"Must be creative" is the first thing to go wrong in most marketing intern job descriptions — and the second is that they list requirements without ever describing the work. A student reading one cannot picture a Tuesday, so they either do not apply or apply to forty postings indiscriminately, and you get volume without fit.
The template below is the opposite shape. It opens with what this marketing intern would actually do — set up and monitor campaigns across search and social, among other things — states what success looks like by the end, prices the role as a number, and sets out a selection process built around a ninety-minute exercise: read a real campaign report and say what you would change next week, and why. Everything in square brackets is yours to fill in; everything else is ready to post.
The template — copy this
Digital Marketing Intern — [City] ==================================== ABOUT THE INTERNSHIP [Company name] is hiring a Digital Marketing intern for a 3-month internship based in [City]. This is a working internship on live projects — not a training programme and not shadowing. In your first week you will get access to the analytics, read last month with us, and own the next weekly report. You will have a named mentor, a scoped project, and a review at the midpoint and at the end. WHAT YOU WILL DO • Set up and monitor campaigns across search and social • Build weekly performance reports with a written read on what changed • Draft ad copy and landing-page variants for testing • Maintain UTM and tracking hygiene WHAT SUCCESS LOOKS LIKE One campaign the intern ran, measured and improved with evidence. We will tell you at the start exactly what we will be assessing, and you will get written feedback at the midpoint so nothing at the end is a surprise. WHAT WE ARE LOOKING FOR • BBA, MBA, Mass Communication, or any degree with campaign experience. Final-year students and recent graduates are both welcome. • Working familiarity with google Analytics 4 • Working familiarity with paid social or search fundamentals • Working familiarity with campaign reporting • Working familiarity with copy for ads and landing pages • Working familiarity with spreadsheet fluency • The ability to ask a clear question when you are stuck, rather than staying stuck WHAT WE OFFER • A stipend of [stipend] per month, paid monthly • A 3-month internship starting [start date] • A named mentor and a weekly one-to-one, not an unassigned desk • A certificate and a written reference reflecting your actual work • A real budget to run something with, however small, and access to the analytics behind it • A pre-placement offer for interns who meet the bar — this is a real path, not a maybe SELECTION PROCESS • Application review — we read every application and reply either way • A 20-minute screening call about your background and what you want from the internship • A practical task: a ninety-minute exercise: read a real campaign report and say what you would change next week, and why. It is timeboxed, we will tell you what we are looking for, and someone will read it and give you feedback either way. • A final conversation with the team you would be joining • Decision and offer within a week of the final round HOW TO APPLY Apply through this listing by [application deadline]. Attach your CV and, if you have one, a link to something you have published or a campaign you have run — including your own. [Company name] is an equal-opportunity employer; we assess every application against the same criteria, and we reply to everyone who reaches a screening call.
What this marketing intern will actually do
These are the responsibilities the template uses. They are deliberately concrete: an intern can picture the work, and you can assess against them at the end.
- Set up and monitor campaigns across search and social
- Build weekly performance reports with a written read on what changed
- Draft ad copy and landing-page variants for testing
- Maintain UTM and tracking hygiene
What to screen for in a marketing intern
Can they read a report and say what they would change next week? That one question separates candidates for this role far more reliably than the CV does, because almost nobody applying has directly relevant work history. The practical way to ask it is a ninety-minute exercise: read a real campaign report and say what you would change next week, and why — timeboxed, reviewed, and with a line of feedback back either way.
- Google Analytics 4
- The one to insist on. Depth here beats a passing acquaintance with everything else on this list.
- Paid social or search fundamentals
- Working familiarity is enough at intern level — this is learnable on the job if the first item is genuinely there.
- Campaign reporting
- Working familiarity is enough at intern level — this is learnable on the job if the first item is genuinely there.
- Copy for ads and landing pages
- Working familiarity is enough at intern level — this is learnable on the job if the first item is genuinely there.
- Spreadsheet fluency
- Working familiarity is enough at intern level — this is learnable on the job if the first item is genuinely there.
Why this JD converts
- It names the tools (GA4, ad platforms) and the artefact (a weekly report with a written read), so a candidate can tell in ten seconds whether they can do the job.
- It asks for a written interpretation, not just a report. That is the difference between an intern who pastes numbers and one who tells you what to change.
- It gives them a campaign to own. Marketing interns given only "social media support" produce nothing measurable and convert at almost zero.
What employers get wrong hiring marketing interns
- "Must be creative"
- Unscoreable, and it signals that nobody has decided what the intern will actually do. Replace it with the deliverable.
- Bundling design, writing, ads and events into one internship
- You will get a generalist who does four things adequately and can show you nothing at the end.
- No budget authority of any kind
- An intern who can never touch a live campaign learns campaign theory. State what they can run, even if it is a ₹5,000 test budget.
What to pay a marketing intern
For a three-month, in-office internship at a mid-sized company, the benchmark band for this role in a tier-1 metro is ₹9,500–₹30,000 a month, and roles priced in the upper-middle of that band fill fastest. Adjust down for tier-2 cities and remote work, up for large enterprises and GCCs. State the number in the JD — "as per company norms" reads as "low", and the strongest applicants filter it out before you ever see them. For this role specifically, the thing candidates weigh against the stipend is one campaign the intern ran, measured and improved with evidence — a credible answer there is worth several thousand rupees a month in how fast the role fills.
Who to open this marketing intern role to
The template uses a deliberately wide eligibility line: BBA, MBA, Mass Communication, or any degree with campaign experience. Widen it rather than narrowing it. Long undifferentiated requirement lists measurably suppress applications from candidates who would have succeeded, and the effect is strongest among exactly the candidates most internship programmes say they want to reach. BBA, MBA and Mass Communication students, plus any discipline with a real content or campaign track record. For marketing, a portfolio of things they have actually published beats coursework almost every time.
Frequently asked
What should a marketing intern actually own?+
One campaign, or one channel, with a real budget however small. Marketing interns given only "social media support" finish the internship with nothing measurable to point at, which is bad for them and useless to you at conversion time. Even a five-thousand-rupee test budget changes what the role teaches.
Is "must be creative" a useful requirement?+
No — it is unscoreable, and it usually signals that nobody has decided what the intern will do. Replace it with the deliverable: "you will write ad copy and landing-page variants and we will test them" tells a candidate what creativity means in this job, and gives you something to assess.
Should we bundle design and writing into a marketing internship?+
Only if you genuinely want a generalist and will say so. Bundling design, copy, ads and events into one internship reliably produces someone who did four things adequately and can show you nothing. If you need all four, that is two interns or one clearly-scoped generalist role described as such.
Can we use this marketing intern template commercially?+
Yes — copy it, edit it and post it anywhere, with no attribution required. On JD length and structure generally, the master internship job description template covers what applies to every role; this page covers what is specific to hiring a marketing intern.