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Zeta

Performance Marketing Analyst

Job · Full-timeIn OfficeLucknow, Uttar Pradesh0–2 years38K/mo3 openingsImmediate / as per notice period

About this role

Zeta is recruiting a Performance Marketing Analyst for its Lucknow team. The role suits someone early in their career who wants depth in performance marketing rather than a rotation through everything at once. About the role This Performance Marketing Analyst position is about owning acquisition…

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Skills you'll use

Performance MarketingGoogle AdsMeta AdsCAC & ROAS AnalysisGoogle Analytics 4Advanced ExcelAttribution BasicsA/B TestingSQL BasicsReporting

What you'll do

  • Own reporting for assigned acquisition channels
  • Analyse cost per acquisition and return on ad spend
  • Recommend budget shifts with the numbers behind them
  • Run structured tests on creative and landing pages
  • Maintain dashboards for the marketing team
  • Flag risks and blockers early rather than at the deadline
  • Keep your tracker and status honest, including when something has slipped

Who can apply

  • B.E./B.Tech, BCA/MCA, B.Sc/M.Sc (Statistics / Mathematics) or MBA (Analytics) from a recognised university
  • 0–2 years of relevant experience — internships, academic projects and personal work all count, and 2026 graduates are welcome
  • Working knowledge of Performance Marketing, Google Ads, Meta Ads
  • Comfort with ad platforms, GA4 and spreadsheets, and the ability to pick up an unfamiliar tool without waiting to be taught it
  • The judgement to know when a problem is yours to solve and when it needs escalating — and to escalate with the relevant detail attached.
  • Attention to detail, ownership and the discipline to document your work
  • Based in Lucknow, Uttar Pradesh or willing to relocate

Perks & benefits

Support for internal mobility across teamsFixed monthly salary, paid on timeStructured onboarding with a named mentor for the first 90 daysHealth insurance cover for you (and family cover on confirmation)Learning and certification budgetPaid leave, casual leave and public holidaysFlexible working hours around core collaboration timeModern hardware and the tool licences your role needs

Interview & selection process

5 rounds — typical selection flow for this role:

  1. 1Resume screening and profile shortlisting by the talent acquisition team
  2. 2Take-home exercise or live problem-solving discussion
  3. 3Discussion with the hiring manager on how you approach problems and work with others
  4. 4Team fit conversation with two or three future colleagues
  5. 5HR discussion — compensation, notice period, joining date and offer roll-out

About Zeta

Zeta operates in the banking technology sector and runs an active team in Lucknow. It is a working employer with real customers and real deadlines — the role advertised here exists because there is work that needs doing, not to fill a headcount plan. Industry and what the company does Zeta works…
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