Digital Marketing Specialist (India)

About this role

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Skills you'll use

What you'll do

• 1. Upload videos and graphics, keep the account up-to-date & manage reviews.
• 2. Develop, execute, and monitor the execution of marketing campaigns on various digital platforms.
• 3. Ensure consistency of branding across all accounts and channels.
• 4. Create events or promos to increase customer engagement.
• 5. Manage the contact database & assist with lead generation activities.
• 6. Research influencers, compatible products, and businesses to form strategic partnerships.
• 7. Set up accounts, liaise with affiliates & manage affiliate partners’ payouts.
• 8. Check KPIs, modify bids or budgets & review keyword performance.
• 9. Gather information on the brand's audience profiles and develop a content strategy with internal teams.
• 10. Create progress reports and monitor the performance and effectiveness of marketing campaigns.

Who can apply

• Bachelor's degree in any field or professional certification in marketing or business-related courses
• 2+ years experience in social media or 1-2 years in digital marketing
• Proven content writing or copywriting experience
• Working knowledge of content management systems
• Excellent English communication skills, both written and verbal (at least B2 level)
• Solid organizational and time management skills
• Knowledgeable in layouts, typography, print, and web design
• Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
• Compelling portfolio of work over a wide range of creative projects
• Able to work on a graveyard shift

Perks & benefits

About Wing Assistant

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