Program Marketing Manager

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Skills you'll use

What you'll do

• Create, execute, and optimize direct-to-physician marketing plans to ensure traffic goals are met for promotional online programs
• Review and approve all marketing materials, including copy and creative, in development, ensuring best practices are followed
• Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
• Analyze traffic of all programs and provide strategic insights on campaign and creative performance
• Optimize list targeting and segmentation to improve response rates and overall yield
• Interface directly with Sales and internal teams on program performance, providing clear updates and recommendations
• Cross-functionally manage internal teams, including Business Intelligence, Project Management, and Production, around tracking and reporting of marketing tactics and overall campaign performance
• Leverage AI-driven tools and emerging technologies (e.g., AI agents, automation, or analytics platforms) to support reporting, and workflow efficiency

Who can apply

• 3+ years combined experience in any of the following: sales operations, digital marketing, digital agency, or digital analytics
• Experience in digital marketing, including email, media, and contextual linking
• Bachelor’s degree in Marketing, Communications, Business or a related field; or equivalent experience
• Advanced MS Excel and Access skills
• Working knowledge of Adobe SiteCatalyst (Omniture) and Salesforce.com
• Experience working directly with a Sales team (e.g., sales deployment, sales analytics)
• Advanced communication and writing skills
• Strong analytical and problem-solving skills
• Demonstrated ability to work in a fast-paced environment
• Responsible, accountable, and results-driven

About WebMD

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