Senior Account Planner

About this role

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Skills you'll use

What you'll do

• We are looking for a Brand Planner who can attend to brand strategy and client relationships with leading brands. A Thinker who is immersed in culture, knowledge, and brand stories and has a flair for expression; spoken and written.
• Ideation and articulation of strategic pathways in the service of a brand (across media).
• Capturing consumer insights and knowledge for relevant categories.
• Responsible for navigating the account planning mandate for brands assigned by being wired into the brand’s category, business, and consumer.
• Understand consumer behaviour and analyse a range of information in detail, including demographics, socioeconomics, and market dynamics for projects.
• Collaborate in brainstorming, briefing sessions with the internal teams and to inspire creative/advertising work.
• Attend to consumer interactions, conduct dipsticks and commission research to arrive at advertising strategies.

Who can apply

• Graduate / Post-graduate with 3 - 7 years of experience in a strategy & planning role with mainline or integrated advertising.
• Understanding the pulse of the consumer, their consumption pattern of brands and the influencing factors would be an added advantage.
• A curious mind and a keen problem-solver using research and data insights to derive solutions.
• Detail-oriented, a strong communicator and an effective presenter with skills necessary to develop effective presentations.
• Team player with strong intra-personal organizational skill.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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