Marketing Specialist - B2B Product Marketing

About this role

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Skills you'll use

What you'll do

• This role will help build and scale the marketing function. Person will support and drive initiatives to increase brand visibility, generate qualified leads, strengthen market positioning, support sales growth and establish TransUnion INDAS as a trusted thought leader in the financial services ecosystem.
• · Ideal candidate will have 2-6 years of experience in B2B or product marketing, with hands-on exposure to CRM, marketing automation, CMS and email marketing platforms, along with strong PowerPoint and Excel skills. Preference will be given to candidates from financial services, consulting, technology, or data and analytics organizations.
• · Manage and optimize website content, landing pages, SEO and digital analytics to drive higher website traffic, improve user engagement and increase conversion performance.
• · Develop compelling thought leadership and marketing content, including white papers, in-dustry reports, case studies, videos and product collateral, to communicate customer value, educate the market and strengthen TransUnion INDAS industry positioning.
• · Plan and execute integrated B2B marketing campaigns across digital, email, webinar and partner channels to drive lead generation, nurture prospects and support business growth ob-jectives.
• · Develop sales enablement assets, including customer presentations, solution one-pagers, capability decks and other customer-facing collateral, to support business development efforts and ensure consistent, impactful messaging across client interactions.
• · Monitor industry trends, competitor activity and customer needs across banking, fintech, NBFC, ecommerce, insurance and payments sectors to support positioning and go-to-market strategies.
• · Manage marketing calendars, coordinate stakeholders and agencies, track campaign performance, maintain marketing assets and build KPI dashboards for continuous optimization.
• Required Knowledge And Experiences
• Proficiency in CRM platforms (Salesforce, HubSpot, or equivalent), Canva and/or Adobe Creative Suite, CMS platforms (WordPress, Adobe Experience Manager or similar), email marketing platforms (Eloqua or equivalent), marketing automation tools and Microsoft PowerPoint and Excel, along with a basic understanding of marketing dashboards, reporting and analytics.

Who can apply

• Proficiency in CRM platforms (Salesforce, HubSpot, or equivalent), Canva and/or Adobe Creative Suite, CMS platforms (WordPress, Adobe Experience Manager or similar), email marketing platforms (Eloqua or equivalent), marketing automation tools and Microsoft PowerPoint and Excel, along with a basic understanding of marketing dashboards, reporting and analytics.
• We’re also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we’re happy to support your career development and growth in marketing automation platforms, CMS platforms and web content management , SEO/SEM, Storytelling and content writing skills.

About TransUnion

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