Media Analyst

About this role

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Skills you'll use

What you'll do

• Campaign Strategy & Execution
• Understand vendor and client campaign needs and translate them into executable plans across digital channels.
• Work closely with Media Analysts, Activation, and Product teams to ensure campaign goals are aligned with vendor expectations.
• Interpret and analyze media plans; ensure flawless campaign setup in ad servers and DSPs.
• Manage and reallocate budgets across display, mobile, social, search, video, channels to maximize ROI.
• Optimization & Performance
• Provide holistic optimization strategies tailored to campaign objectives, covering channels like T.com, display, mobile, video, social, and search.
• Apply creative testing, audience segmentation, and advanced targeting to improve campaign efficiency.
• Evaluate campaign trends and performance metrics; proactively recommend optimization tactics to drive results.
• Translate performance patterns into actionable recommendations for future planning cycles.

Who can apply

• Experience: 3–7 years in digital media trading, optimization, or performance marketing.
• Domain Knowledge:
• Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub)
• Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage
• Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics.
• Analytical Skills: Advanced ability to interpret campaign data, identify trends, and apply optimization strategies.
• Business Skills: Performance marketing expertise, strong knowledge of ad products, creative review, category insights, and familiarity with enterprise media tech stacks.
• Tools Expertise: Proven track record of working with DSPs, DMPs, ad servers, and analytics/reporting platforms.
• Problem Solving – Strong analytical mindset with the ability to resolve campaign challenges and optimize in real time. Sales & Communication – Ability to articulate complex campaign performance insights into simple, actionable recommendations. Client Management – Skilled in managing client expectations, fostering trust, and translating business needs into execution plans. Project Management – Strong organizational skills with the ability to manage multiple campaigns, priorities, and stakeholders simultaneously. Collaboration – Able to work cross-functionally with internal and external teams, maintaining alignment and accountability. Adaptability – Comfortable working in fast-paced, changing environments with shifting priorities.
• Other Requirements

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