Head of Demand Gen

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Skills you'll use

What you'll do

• Paid digital: one person on LinkedIn and X ads, one on Google and other search. Creative work handled through some mix of freelancers, agencies and eventually in-house.
• SDRs: an SDR leader plus 2 to 3 SDRs. Messaging starts with the founders, then the SDR leader takes it over.
• Agree pipeline targets , then figure out how to hit them
• Hire the team above, in whatever order you think makes sense
• Run paid programs on LinkedIn, X and Google, and move budget to whatever is actually working
• Stand up outbound: who we target, in what order, with what message, and how leads get handed to sales
• Use the signals we are lucky to have (a large open source user base, community activity, self-serve signups) to decide which accounts to go after
• Build the funnel reporting so we all know what converts and what does not

Who can apply

• Work with us on positioning, and brief whoever is making the creative
• Sit in pipeline reviews with sales and take the lead quality feedback seriously
• Around 7 or more years in demand gen or growth at B2B software companies, some of that leading people
• You have sold to developers or engineers before. Devtools, infra, observability or open source background helps a lot, because this audience ignores most marketing
• You have built a pipeline program from an early stage at least once. If your whole career has been running an existing machine at a big company, this will probably frustrate you
• Genuinely hands-on in at least two of: paid social, paid search, outbound, ABM, lifecycle
• Comfortable with the math: attribution, funnel conversion, CAC, pipeline efficiency
• Have hired or closely managed SDRs, or worked tightly enough with them to know what good looks like

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