Product Manager

About this role

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Skills you'll use

What you'll do

• Own the launch plan and lifecycle strategy for an assigned product portfolio
• Translate market research into product positioning and field messaging
• Train and align the sales team on product USPs and objection handling
• Track prescription trends and adjust the plan as the market shifts
• Coordinate with regulatory and medical teams to keep claims compliant
• Manage the product marketing budget and report performance to leadership
• Ensure promotional material clears UCPMP and regulatory review before release
• Track brand performance against prescription and market-share data
• Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

• B.Pharm/MBA (Marketing or Pharma Management) from a recognised university
• 3–6 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
• Working knowledge of Product Lifecycle Management, Launch Planning, Market Research Interpretation
• Comfort with IQVIA/AWACS data, MS Excel and launch-planning tools and with reading prescription and market-share data
• Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
• Attention to detail, ownership and the discipline to document your work
• Based in Navi Mumbai, Maharashtra or willing to relocate

Perks & benefits

Interview & selection process

3 rounds — typical selection flow for this role:

1. 1Resume screening and profile shortlisting by the talent acquisition team
2. 2Online assessment — market sizing, brand math and written communication
3. 3HR discussion — compensation, notice period, joining date and offer roll-out

About Serum Institute of India

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