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Serum Institute of India

Marketing Manager

Job · Full-timeIn OfficeKolhapur, Maharashtra3–7 years93K/mo2 openingsImmediate / as per notice period

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About this role

Build your pharmaceutical marketing career at Serum Institute of India as a Marketing Manager in Kolhapur. This is a full-time position with genuine ownership from the first month — your own brand or therapy area, your own campaigns, and stakeholders who act on your plan. About the role The…

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Skills you'll use

Brand StrategyMarket Research InterpretationProduct PositioningCampaign PlanningDoctor/KOL EngagementSales & Marketing AlignmentBudget ManagementUCPMP Compliance AwarenessAgency ManagementCompetitor AnalysisMS Excel & PowerPointCross-functional Coordination

What you'll do

Own the annual marketing plan for an assigned brand or therapy area
Brief and manage creative, media and research agencies against the plan
Align the sales field force on brand priorities through cycle meetings
Track brand performance against prescription and market-share data
Plan and execute doctor engagement programmes, CMEs and product launches
Manage the brand budget and report ROI to the marketing head
Ensure promotional material clears UCPMP and regulatory review before release
Track brand performance against prescription and market-share data
Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

B.Pharm/MBA (Marketing or Pharma Management) from a recognised university
3–7 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
Working knowledge of Brand Strategy, Market Research Interpretation, Product Positioning
Comfort with IQVIA/AWACS data, MS Excel and campaign-planning tools and with reading prescription and market-share data
Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
Attention to detail, ownership and the discipline to document your work
Based in Kolhapur, Maharashtra or willing to relocate

Perks & benefits

Employee wellness programmesCycle meetings, brand offsites and cross-functional networkingCompetitive salary as per market benchmarksAnnual performance bonus / variable payHealth insurance for you and your dependantsProvident Fund and statutory benefitsStructured onboarding and brand-management mentorshipTraining and certification support (brand management, UCPMP compliance, digital marketing)

Interview & selection process

4 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Business / stakeholder round — how you align a brand plan with the sales field force
3Hiring manager discussion — role expectations, ownership and team fit
4HR discussion — compensation, notice period, joining date and offer roll-out

About Serum Institute of India

Serum Institute of India operates in the pharmaceuticals sector and runs an active marketing team in Kolhapur. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly deck. Industry…

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