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Serum Institute of India logo — Serum Institute of India Marketing Manager at Serum Institute of India
Serum Institute of India

Marketing Manager

Job · Full-timeIn OfficeBengaluru, Karnataka3–7 years115K/mo2 openingsImmediate / as per notice period
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About this role

Serum Institute of India is hiring a Marketing Manager in Bengaluru for its pharmaceutical marketing team. This is a full-time, permanent role for candidates who want to work on real brand and product decisions — not just campaign support, but decisions that move prescriptions and market…

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Skills you'll use

Brand StrategyMarket Research InterpretationProduct PositioningCampaign PlanningDoctor/KOL EngagementSales & Marketing AlignmentBudget ManagementUCPMP Compliance AwarenessAgency ManagementCompetitor AnalysisMS Excel & PowerPointCross-functional Coordination

What you'll do

  • Own the annual marketing plan for an assigned brand or therapy area
  • Brief and manage creative, media and research agencies against the plan
  • Align the sales field force on brand priorities through cycle meetings
  • Track brand performance against prescription and market-share data
  • Plan and execute doctor engagement programmes, CMEs and product launches
  • Manage the brand budget and report ROI to the marketing head
  • Ensure promotional material clears UCPMP and regulatory review before release
  • Track brand performance against prescription and market-share data
  • Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

  • B.Pharm/MBA (Marketing or Pharma Management) from a recognised university
  • 3–7 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
  • Working knowledge of Brand Strategy, Market Research Interpretation, Product Positioning
  • Comfort with IQVIA/AWACS data, MS Excel and campaign-planning tools and with reading prescription and market-share data
  • Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
  • Attention to detail, ownership and the discipline to document your work
  • Based in Bengaluru, Karnataka or willing to relocate

Perks & benefits

Clear appraisal cycle and internal mobilityEmployee wellness programmesCycle meetings, brand offsites and cross-functional networkingCompetitive salary as per market benchmarksAnnual performance bonus / variable payHealth insurance for you and your dependantsProvident Fund and statutory benefitsStructured onboarding and brand-management mentorship

Interview & selection process

3 rounds — typical selection flow for this role:

  1. 1Resume screening and profile shortlisting by the talent acquisition team
  2. 2Technical interview 2 — UCPMP compliance, promotional material review and agency management
  3. 3HR discussion — compensation, notice period, joining date and offer roll-out

About Serum Institute of India

Serum Institute of India operates in the pharmaceuticals sector and runs an active marketing team in Bengaluru. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly deck. Industry…
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