Serum Institute of India
Marketing Head
Job · Full-timeWork from HomeVaranasi, Uttar Pradesh12–18 years288K/mo1 openingImmediate / as per notice period
About this role
Join Serum Institute of India in Varanasi as a Marketing Head. The role sits close to the business: you will define the brand strategy, brief the campaigns and agencies behind it, and be the person the field team looks to when a launch needs direction.
About the role
As a Marketing Head at Serum…
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Skills you'll use
Divisional Marketing StrategyP&L OwnershipOrganisation LeadershipCross-functional LeadershipMarket Access StrategyDoctor/KOL EngagementBudget ManagementUCPMP ComplianceAgency & Vendor ManagementStakeholder & Board ReportingNew-launch StrategyTeam Building
What you'll do
- Set marketing strategy and priorities for the full division or franchise
- Build, lead and develop the marketing organisation — group/brand/product managers and executives
- Own the divisional marketing P&L and report performance to senior leadership
- Set the division's new-launch and market-access strategy
- Own the executive-level relationship with key opinion leaders and medical societies
- Ensure the division's promotional practices meet UCPMP and regulatory standards
- Ensure promotional material clears UCPMP and regulatory review before release
- Track brand performance against prescription and market-share data
- Brief and manage creative and research agencies to keep campaigns on time and on brand
Who can apply
- MBA (Marketing) with a science/pharmacy background preferred from a recognised university
- 12–18 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
- Working knowledge of Divisional Marketing Strategy, P&L Ownership, Organisation Leadership
- Comfort with IQVIA/AWACS data, portfolio dashboards and leadership-level planning tools and with reading prescription and market-share data
- Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
- Attention to detail, ownership and the discipline to document your work
- Based in Varanasi, Uttar Pradesh or willing to relocate (remote candidates across India may also apply)
Perks & benefits
Competitive salary as per market benchmarksAnnual performance bonus / variable payHealth insurance for you and your dependantsProvident Fund and statutory benefitsStructured onboarding and brand-management mentorshipTraining and certification support (brand management, UCPMP compliance, digital marketing)Paid leaves and public holidaysField-visit and travel allowance where applicable
Interview & selection process
3 rounds — typical selection flow for this role:
- 1Resume screening and profile shortlisting by the talent acquisition team
- 2Online assessment — market sizing, brand math and written communication
- 3HR discussion — compensation, notice period, joining date and offer roll-out
About Serum Institute of India
Serum Institute of India operates in the pharmaceuticals sector and runs an active marketing team in Varanasi. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly deck.
Industry…
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