Market Research Executive

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Skills you'll use

What you'll do

• Design and run doctor and patient surveys for assigned therapy areas
• Analyse prescription-audit (IQVIA/AWACS) data to track brand and competitor share
• Size new market opportunities and present findings to the brand team
• Track competitive launches, pricing and promotional activity
• Turn raw research data into a clear recommendation for brand strategy
• Ensure promotional material clears UCPMP and regulatory review before release
• Track brand performance against prescription and market-share data
• Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

• B.Pharm/B.Sc/BBA/MBA (Marketing) from a recognised university
• 1–4 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
• Working knowledge of IQVIA/AWACS Data Analysis, Survey Design, Doctor Panel Research
• Comfort with IQVIA/AWACS prescription-audit data, MS Excel and survey tools and with reading prescription and market-share data
• Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
• Attention to detail, ownership and the discipline to document your work
• Based in Madurai, Tamil Nadu or willing to relocate

Perks & benefits

Interview & selection process

5 rounds — typical selection flow for this role:

1. 1Resume screening and profile shortlisting by the talent acquisition team
2. 2Hiring manager discussion — role expectations, ownership and team fit
3. 3Online assessment — market sizing, brand math and written communication
4. 4Case study — build a one-page brand plan from a sample prescription/market-share dataset
5. 5HR discussion — compensation, notice period, joining date and offer roll-out

About Serum Institute of India

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