Marketing Manager, India

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Skills you'll use

What you'll do

• Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for Tier 1 markets (high volume) and Tier 2/3 markets (high growth).
• Agile GTM Execution: Lead product launches across the region, prioritizing markets based on data, barrier to entry, and product-market fit.
• Cross-Border Community & Influencer Growth: Leverage the region’s high social media penetration to build a loyal community through influencer partnerships and localized social channels (WhatsApp, Instagram, TikTok).
• Policy & Comms Collaboration: Work closely with legal and policy teams to navigate the varied regulatory landscapes of the region, ensuring brand safety and compliance.
• Event Strategy: Identify and secure a presence at the most influential regional conferences and trade shows to establish industry authority.
• 8+ years of marketing experience with a deep, pan-regional focus across India.
• Independent drive with proven ability to operate within a strategic framework while driving outcomes with less day to day oversight.
• Broad Market Knowledge: Experience managing marketing efforts in diverse environments, from audience demographics to policy nuances to varied audience perception to economics.
• 5+ years in Consumer Tech: Deep understanding of the Indian consumer journey, specifically mobile-first behaviors and local trust barriers.
• Strategic Influence: Proven ability to advocate for regional needs (budget, product features, localizations) at a US-based HQ.

Who can apply

• 5+ years in Consumer Tech: Deep understanding of the Indian consumer journey, specifically mobile-first behaviors and local trust barriers.
• Strategic Influence: Proven ability to advocate for regional needs (budget, product features, localizations) at a US-based HQ.
• Data-Driven Scrappiness: Ability to drive growth in "low-data" environments by being resourceful and hands-on.

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