Group Brand Manager
About this role
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Skills you'll use
What you'll do
- Own brand strategy and the marketing P&L for a group of brands within a franchise
- Lead and develop a team of brand/product managers and executives
- Set group-level budgets and defend ROI to senior leadership
- Own key opinion leader (KOL) relationships and advisory-board engagement for the franchise
- Ensure every campaign across the group clears UCPMP and regulatory review
- Represent the franchise in cross-functional leadership and market-access reviews
- Ensure promotional material clears UCPMP and regulatory review before release
- Track brand performance against prescription and market-share data
- Brief and manage creative and research agencies to keep campaigns on time and on brand
Who can apply
- MBA (Marketing) with a science/pharmacy background preferred from a recognised university
- 8–12 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
- Working knowledge of Group Brand Strategy, P&L Ownership, Team Leadership & Mentoring
- Comfort with IQVIA/AWACS data, portfolio brand-tracking dashboards and market-access data and with reading prescription and market-share data
- Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
- Attention to detail, ownership and the discipline to document your work
- Based in Thrissur, Kerala or willing to relocate (remote candidates across India may also apply)
Perks & benefits
Interview & selection process
4 rounds — typical selection flow for this role:
- 1Resume screening and profile shortlisting by the talent acquisition team
- 2Business / stakeholder round — how you align a brand plan with the sales field force
- 3Hiring manager discussion — role expectations, ownership and team fit
- 4HR discussion — compensation, notice period, joining date and offer roll-out
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