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PayPal

Performance Marketing Analyst

Job · Full-timeHybridThiruvananthapuram, Kerala0–2 years37K/mo5 openingsImmediate / as per notice period

About this role

PayPal has an opening for a Performance Marketing Analyst in Thiruvananthapuram. If you would rather learn by owning something small and real than by watching from the sidelines, this full-time performance marketing role is built that way. About the role The Performance Marketing Analyst role at…

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Skills you'll use

Performance MarketingGoogle AdsMeta AdsCAC & ROAS AnalysisGoogle Analytics 4Advanced ExcelAttribution BasicsA/B TestingSQL BasicsReporting

What you'll do

  • Own reporting for assigned acquisition channels
  • Analyse cost per acquisition and return on ad spend
  • Recommend budget shifts with the numbers behind them
  • Run structured tests on creative and landing pages
  • Maintain dashboards for the marketing team
  • Flag risks and blockers early rather than at the deadline
  • Keep your tracker and status honest, including when something has slipped

Who can apply

  • B.E./B.Tech, BCA/MCA, B.Sc/M.Sc (Statistics / Mathematics) or MBA (Analytics) from a recognised university
  • 0–2 years of relevant experience — internships, academic projects and personal work all count, and 2026 graduates are welcome
  • Working knowledge of Performance Marketing, Google Ads, Meta Ads
  • Comfort with ad platforms, GA4 and spreadsheets, and the ability to pick up an unfamiliar tool without waiting to be taught it
  • The judgement to know when a problem is yours to solve and when it needs escalating — and to escalate with the relevant detail attached.
  • Attention to detail, ownership and the discipline to document your work
  • Based in Thiruvananthapuram, Kerala or willing to relocate

Perks & benefits

Flexible working hours around core collaboration timeModern hardware and the tool licences your role needsInternal knowledge sessions and access to senior reviewersClear, written progression criteria rather than an annual surpriseEmployee referral and performance bonus schemesTeam offsites and regular in-person timeSupport for internal mobility across teamsFixed monthly salary, paid on time

Interview & selection process

5 rounds — typical selection flow for this role:

  1. 1Resume screening and profile shortlisting by the talent acquisition team
  2. 2Application screening (CV and, where relevant, a portfolio or code sample)
  3. 3Short introductory call with the recruiter about your background and interest
  4. 4Technical or practical round based on the day-to-day work of the role
  5. 5HR discussion — compensation, notice period, joining date and offer roll-out

About PayPal

PayPal operates in the fintech & payments sector and runs an active team in Thiruvananthapuram. It is a working employer with real customers and real deadlines — the role advertised here exists because there is work that needs doing, not to fill a headcount plan. Industry and what the company…
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