B2B Marketing Lead, India

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Skills you'll use

What you'll do

• Lead the development and execution of India B2B marketing strategy, aligned with global priorities and India GTM objectives.
• Drive full-funnel B2B marketing programs across field marketing, content, customer marketing, events, executive engagement, and partner marketing.
• Partner closely with India GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.
• Translate global B2B narratives and launches into India-relevant, market-specific execution across enterprise, startup, developer, and partner motions.
• Establish strong India marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.
• Act as the India voice for B2B marketing, bringing market insight, customer perspective, trust signals, and local nuance into global strategy discussions.
• Build and scale foundational B2B marketing capabilities in India, with an eye toward future team growth and specialization.
• YOU MIGHT THRIVE IN THIS ROLE IF YOU HAVE:
• 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.
• Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions in India and/or similarly complex markets.

Who can apply

• Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions in India and/or similarly complex markets.
• Strong understanding of India enterprise buying dynamics, including the role of trust, regulation, partners, SI ecosystems, and local proof points.
• Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.
• Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization.
• Excellent communicator and collaborator, with strong stakeholder management and influence skills across business, policy, product, and GTM audiences.
• Experience managing teams, agencies, vendors, and regional or local partners in India preferred.
• Experience marketing AI, developer, or highly technical products.
• Familiarity with regulated industries or trust-sensitive enterprise environments.

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