Digital Marketing Manager

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Skills you'll use

What you'll do

• Develop and Execute Marketing Strategies:
• Plan, develop, and execute integrated digital marketing campaigns across various channels, including but not limited to:
• Paid Advertising: Manage and optimize paid search (Google Ads, etc.), social media advertising (LinkedIn, Twitter, etc.)
• Organic social media: Develop and execute organic social media strategies across relevant platforms (LinkedIn, Twitter, etc.), building and engaging with our target audience.
• Content Marketing: Create, curate, and distribute high-quality, engaging content (blog posts, articles, white papers, case studies, videos, infographics, etc.) across various channels.
• Email Marketing: Develop and execute targeted email campaigns, including newsletters, product announcements, and promotional offers.
• SEO/SEM: Conduct keyword research, optimize website content and landing pages for search engines, and track and analyze website traffic and user behavior.
• Manage Digital Marketing Budget:
• Develop and manage the digital marketing budget effectively, ensuring optimal ROI on all campaigns.
• Track and analyze campaign performance using key metrics (e.g., website traffic, conversion rates, cost per acquisition, ROI) and provide regular reports to management.

Who can apply

• 4-6 years of professional experience in digital marketing within the Fintech or a relevant industry (e.g., financial services, technology, SAAS).
• Hands-on experience in international marketing in several areas such as GCC, Southeast Asia etc.
• Proven experience in B2B marketing and executing successful digital marketing campaigns.
• Strong understanding of paid advertising platforms (Google Ads, LinkedIn Ads, etc.) and social media marketing best practices.
• Experience with content marketing, including creating and distributing high-quality content across various channels.
• Experience with SEO/SEM techniques and website analytics tools (Google Analytics, etc.).
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills with the ability to analyze data and draw insights.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and project management tools.
• Master of Business Administration, Communications or a related field.

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