Marketing Manager
About this role
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Skills you'll use
What you'll do
- Own the annual marketing plan for an assigned brand or therapy area
- Brief and manage creative, media and research agencies against the plan
- Align the sales field force on brand priorities through cycle meetings
- Track brand performance against prescription and market-share data
- Plan and execute doctor engagement programmes, CMEs and product launches
- Manage the brand budget and report ROI to the marketing head
- Ensure promotional material clears UCPMP and regulatory review before release
- Track brand performance against prescription and market-share data
- Brief and manage creative and research agencies to keep campaigns on time and on brand
Who can apply
- B.Pharm/MBA (Marketing or Pharma Management) from a recognised university
- 3–7 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
- Working knowledge of Brand Strategy, Market Research Interpretation, Product Positioning
- Comfort with IQVIA/AWACS data, MS Excel and campaign-planning tools and with reading prescription and market-share data
- Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
- Attention to detail, ownership and the discipline to document your work
- Based in Patna, Bihar or willing to relocate
Perks & benefits
Interview & selection process
3 rounds — typical selection flow for this role:
- 1Resume screening and profile shortlisting by the talent acquisition team
- 2Technical interview 2 — UCPMP compliance, promotional material review and agency management
- 3HR discussion — compensation, notice period, joining date and offer roll-out
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