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Genpact

Specialist - Marketing Operations & Effectiveness 4A

Job · Full-timeIn OfficeMumbai1-2 years1 opening

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About this role

Genpact is hiring for Specialist - Marketing Operations & Effectiveness 4A in Mumbai. This opening was published by Genpact on their official careers board (Workday) on 8 July 2026 and was confirmed live on 14 September 2026. Job details • Company: Genpact • Role: Specialist - Marketing Operations…

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Skills you'll use

SQLExcelPower BITableauSalesforceHubSpotGoogle AnalyticsCommunicationCRMData Analysis

What you'll do

Roles & Responsibilities
· Support end-to-end Lead Management lifecycle including lead capture (Web-to-Lead), data validation, routing, and conversion processes.
· Assist in maintaining and monitoring Lead Assignment Rules and ensure timely and accurate lead distribution.
· Execute marketing campaigns and support campaign setup in Salesforce Marketing Cloud.
· Perform regular data quality checks, cleansing, and deduplication in Salesforce.
· Develop and maintain basic reports and dashboards in Salesforce to track leads, campaigns, and performance metrics.
· Support marketing analytics activities using UTM parameters and Google Analytics data.
· Assist in building reports and visualizations using tools like Power BI, Tableau, or Excel.
· Collaborate with marketing, sales, and operations teams for data and campaign execution support.
· Support segmentation and list creation for campaigns using Salesforce data.

Who can apply

· Relevant years of experience in Salesforce/CRM, marketing operations, or data analysis roles.
· Basic to intermediate knowledge of Salesforce lead management processes including web-to-lead and lead conversion.
· Understanding of Salesforce reports and dashboards creation.
· Working knowledge of marketing analytics including UTM tracking and Google Analytics.
· Exposure to BI tools such as Power BI, Tableau, or similar tools is a plus.
· Strong analytical and problem-solving skills with attention to detail.
· Proficiency in Excel for data analysis and reporting.
· Good communication and stakeholder coordination skills.
· Ability to work in a fast-paced, data-driven environment.
· Salesforce certification is a plus but not mandatory.

Perks & benefits

Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matterMake an impact – Help global enterprises solve business challenges that matterAccelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay aheadWork with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every dayThrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progressCome join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.Let’s build tomorrow together.Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

About Genpact

Specialist - Marketing Operations & Effectiveness Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our…

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