Lead - Product Marketing

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Skills you'll use

What you'll do

• Develop crisp product positioning and value-driven messaging that differentiates Freshworks solutions in the customer service market.
• Frame technical capabilities into clear, compelling narratives tailored to buyer personas, CX leaders, and executives.
• Lead cross-functional product launches in close collaboration with Product Management, Sales, Marketing, and Enablement teams.
• Lead competitive intelligence across the CX landscape, tracking competitor feature launches, pricing, and GTM moves.
• Develop, scale, and maintain actionable competitive enablement assets, including battlecards, competitive matrices, demos, FAQs, displacement pitch decks, and win/loss analysis. Serve as an SME on direct sales calls, executive briefing centers, and competitive deal desks.
• Create high-impact sales tools, pitch decks, FAQs, demos, and collateral to equip GTM teams with targeted strategies for handling competitor objections, feature gaps, and displacement throughout the buyer journey. 
• Partner with Product Management to feed real-time competitive gap insights back into the product roadmap.
• Partner with Demand Generation, Lifecycle Marketing teams, and other PMMs to inject product and competitive positioning into field campaigns, web, content, webinars, and any customer-facing collateral and campaigns.
• Integrate modern AI tools into daily marketing workflows to automate content creation, market research, competitive intelligence, and win/loss data analysis, thereby accelerating output and asset development.
• Stay current on emerging AI technologies and competitive offerings to help shape Freshworks' AI narrative.

Who can apply

• Integrate modern AI tools into daily marketing workflows to automate content creation, market research, competitive intelligence, and win/loss data analysis, thereby accelerating output and asset development.
• Stay current on emerging AI technologies and competitive offerings to help shape Freshworks' AI narrative.
• Any graduate degree (MBA preferred) with 7 to 9 years of prior experience in a similar position.
• Excellent English written, verbal, and presentation skills, with an eye for quality and attention to detail.
• An ability to understand AI, tech, and the customer service domain, including buyer behavior and ideal customer profiles, and translate tech content into marketing material
• Proven track record of planning and executing end-to-end marketing strategies, product launches, customer research, and messaging frameworks.
• Strong messaging and positioning skills, with the ability to simplify technical concepts for both business and technical audiences, complemented by a customer-first mindset supported by strong market research and storytelling abilities.
• Strong expertise in integrating AI into product marketing processes, with hands-on experience using modern AI tools to enhance marketing tasks, content creation, and research workflows.

About Freshworks

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