Marketing Data Analyst

About this role

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Skills you'll use

What you'll do

• Data Synthesis & Analysis: Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel.
• CRM & MAP Stewardship: Lead the reporting and data management for Salesforce.com and HubSpot. Ensure data integrity, build foundational dashboards, and serve as the go-to expert for marketing data structure and flow.
• Reporting & Dashboarding: Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, account engagement).
• Stakeholder Collaboration: Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions.
• Campaign & Channel Performance: Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.
• 3+ years of experience in a marketing analytics, business intelligence, or data analysis role with a focus on B2B marketing.
• Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets from multiple databases.
• Hands-on experience with Salesforce.com and HubSpot – including deep understanding of core objects, fields, campaign tracking, and reporting modules.
• Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs.
• Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast-paced environment.

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