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EXL

B1/Consultant I

Job · Full-timeIn OfficeAhmedabad3-5 years1 opening

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About this role

EXL is hiring for B1/Consultant I in Ahmedabad. This opening was published by EXL on their official careers board (Oracle Recruiting) on 3 August 2026 and was confirmed live on 14 September 2026. Job details • Company: EXL • Role: B1/Consultant I • Location: Ahmedabad (as listed: Ahmedabad…

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Skills you'll use

PythonSQLPower BITableauCommunicationData AnalysisStatistics

What you'll do

📌 Marketing Campaign Strategy & Audience Development
Design data-driven marketing strategies for banking products based on historical campaign performance.
Develop AI/ML models to optimize campaign ROI and customer targeting.
Build and validate campaign audiences aligned with approved strategies.
📊 Campaign Performance Analysis & Reporting
Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
Perform segmentation using decision trees and clustering techniques.
Execute statistical A/B testing to evaluate campaign effectiveness.
Translate client requirements into technical specifications and deliver data-backed solutions.

About EXL

Key Responsibilities 📌 Marketing Campaign Strategy & Audience Development • Design data-driven marketing strategies for banking products based on historical campaign performance. • Develop AI/ML models to optimize campaign ROI and customer targeting. • Build and validate campaign audiences aligned…

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