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EXL

Area Manager-Digital Marketing-Marketing Analytics

Job · Full-timeIn OfficeGurugram5-6 years1 opening

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About this role

EXL is hiring for Area Manager-Digital Marketing-Marketing Analytics in Gurugram. This opening was published by EXL on their official careers board (Oracle Recruiting) on 21 August 2026 and was confirmed live on 14 September 2026. Job details • Company: EXL • Role: Area Manager-Digital…

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Skills you'll use

PythonSQLPower BIETL

What you'll do

Support tactical & strategic analytics initiatives for US based banks’ team in Marketing / Product / Financial Domain.
Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue, reducing expenses & enhanced CX.
Good understanding of cards P&L components, involved in sizing, recommendation & post implementation tracking and fine-tuning.
Lead the development of new rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards, analyzing the trends and performing ad-hoc analysis.
Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience
Clearly communicate analysis as presentations to technical & non-technical groups
Manage assigned projects in a timely manner, ensuring accuracy and that deliverables are met.
Develop and maintain effective working relationships with colleagues in other areas of Marketing.
Manage projects independently while mentoring junior team members.
This is a high-impact opportunity to shape marketing strategies in the banking domain while working with advanced tools and a global client.

Who can apply

Marketing Analytics & Banking domain expertise
Power BI (mandatory) – dashboarding & visualization
SQL & Python (must-have) – data extraction & advanced analytics
Alteryx (good to have) – workflow automation & ETL

About EXL

Marketing Analytics & Reporting Consultant – Banking Domain We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios. The role will focus on delivering data-driven insights, campaign performance tracking…

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